BASF opens plant for emollients and waxes in China

BASF inaugurated a new plant for emollients and waxes in Jinshan (Shanghai, China) on Friday. The CNY 150 million project (approximately €20 million) is BASF’s largest investment in emollients production in Asia Pacific. It complements BASF’s current production of wax esters, emulsifiers and primary surfactant in Jinshan, and will further enhance BASF’s local production and better serve the growing personal care market in China and Asia Pacific.

China is the world’s second largest personal care market, after the US, and cosmetics retail is expanding rapidly with an annual growth rate of 13.5 percent. “With more sophisticated consumers, thanks to fast and abundant information on social media, we expect greater demand for more technologically advanced, effective and sustainable personal care solutions. The inauguration of this new plant in Shanghai will help us better serve our customers locally with steady and timely supply of quality products to meet the growing market demand in China,” said Dr Zheng Daqing, senior vice president, business & market development, Greater China, BASF.