 "German flavour & fragrance firm Symrise opens creative centre in Mumbai")
Symrise, the German manufacturer of ingredients for the flavour and fragrance (F&F) industry, has opened a new creation and development centre in Mumbai. The new centre is part of the company’s strategy to grow in the Asia Pacific region by investing in key high growth markets and focusing on operational excellence.
“We have been a part of India's growth story for more than two decades now and we are delighted to further strengthen this relationship with the inauguration of the creative centre. In 2016, we achieved growth of 15 percent in developing markets. Over the medium term, we want to secure a share of sales of over 50 percent. We are working at full speed on innovation in these markets and on further developing our infrastructure on a continuous basis,” commented Dr Heinz-Jurgen Bertram, CEO, Symrise.
The new Mumbai creative centre complements Symrise’s existing Chennai creative centre and, thus, gives a boost to the company’s scent & care business segment.
Achim Daub, president of Symrise scent & care segment & member of the Symrise board, said, “This investment in our new integrated creation & development centre underlines our commitment to high growth markets such as India. Together with our R&D testing and production facility in Chennai, we are perfectly equipped to support our customers in their ambition to delight the Indian consumer.”
With sales of more than € 2.9 billion in 2016, Symrise is one of the leading players in the global flavours and fragrances market. Headquartered in Holzminden (Germany), Symrise is a global supplier of fragrances, flavorings, cosmetic base materials and substances as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.
The Mumbai centre, which houses state-of-the-art development lab for fragrances and cosmetic ingredients, will serve as national hub for oral care & cosmetic ingredient development. It will allow Symrise to co-develop innovative fragrances, oral care flavours and cosmetic ingredients.
“The move is critical and strategically placed at a time the Indian economy is entering a productive growth phase and the consumer story is shaped by ever evolving needs and experience touch points. The new set-up is one among the many steps the organisation is taking to get closer to the customers, with even better turnaround time from creation to contract,” explained Ramesh Rajagopalan, vice president, scent & care, Symrise India, Sri Lanka & Nepal.
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