VLCC forays into nutraceuticals by acquiring Wellscience business

VLCC, which offers scientific weight management & beauty treatment solutions, has forayed into the fast growing nutraceuticals industry with the acquisition of the direct selling business of Wellscience, a Gurugram-based company that offers a comprehensive range of high quality nutraceutical supplements and personal care products catering to customer requirements across age groups. To be rebranded VLCC Wellscience, the company’s products are all ayurvedic or herbal and address condition specific wellness needs of customers, using an innovative active identifiable marker (AIM) technology.

Mukesh Luthra, chairman, VLCC Group, said, “Combining its strategy to enter new and emerging categories in the beauty & wellness domain at large with the strategy to enter new channels of distribution, to reach out to a larger set of consumers of beauty & wellness offerings, VLCC is now further extending its presence in the high-growth fast moving healthcare goods (FMHG) segment, with its foray into the nutraceuticals and cosmeceuticals segment, and retailing these products through the direct selling channel, which is an emerging opportunity given that the Government of India has very recently clarified regulations governing this industry.”