 "Amcor Rigid Plastics launches packaging suite for start-ups")
Amcor Rigid Plastics, one of the world’s leading manufacturers of rigid plastic packaging for food, beverage, spirits, personal & home care and healthcare industries, has established a new business platform to facilitate small-volume production for emerging beverage companies who seek to reach the market more cost effectively and established high-volume suppliers who want to explore niche markets. Amcor’s UpStart program works closely with growing start-ups such as Alkaline Water Co, Scottsdale, Ariz, etc by providing a flexible and cost-effective system to launch niche products and conduct test marketing.
“Our goal is to assist regional and emerging brands with launching their new, custom products and then scale them up to larger equipment platforms. In addition, customers are able to experience our full suite of capabilities, including design services, engineering and development, laboratory, and other technical services,” said Frank Lin, director of marketing for Amcor Rigid Plastics’ beverage unit.
In the past, tooling costs to outfit large-cavity injection tools and large-scale blow moulding equipment could approach more than $1 million. This made it cost prohibitive for some customers to conduct market testing and perform small-volume manufacturing before introducing new products.
UpStart targets the emerging beverage producer who needs lower volume but wants access to the resources of a leading supplier and the established high-volume player who wants to explore niche markets, target regional products with lower demand, or test new products. Among the key benefits of UpStart are the ability to launch products at lower volumes with regional production and a nationwide manufacturing network to support simultaneous regional launches.
In addition, UpStart offers significant savings in capital investment versus the standard high-volume production scenario, reducing tooling cost by to 75 percent and affording bottle production with a wide range of technologies, finishes, and shapes. Both established and emerging beverage companies gain access to Amcor’s world-class design, engineering, and production resources, as well as advanced technologies. UpStart is designed for a smooth transition to medium- and large-volume production platforms when demand grows.
Amcor’s dedicated network of small-volume platforms (injection moulding and blow moulding) are located at four US sites including Chino (California), Allentown (Pennsylvania), Wytheville (Virginia) and Ames (Iowa). These locations provide cavitation up to 24 cavities along with small-scale blow equipment. Additionally, these platforms are located near co-packers who fill products for market trials to offer potential freight savings with bottle delivery.
“Our goal is to assist regional and emerging brands with launching their new, custom products and then scale them up to larger equipment platforms. In addition, customers are able to experience our full suite of capabilities, including design services, engineering and development, laboratory, and other technical services,” said Frank Lin, director of marketing for Amcor Rigid Plastics’ beverage unit.
In the past, tooling costs to outfit large-cavity injection tools and large-scale blow moulding equipment could approach more than $1 million. This made it cost prohibitive for some customers to conduct market testing and perform small-volume manufacturing before introducing new products.
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In addition, UpStart offers significant savings in capital investment versus the standard high-volume production scenario, reducing tooling cost by to 75 percent and affording bottle production with a wide range of technologies, finishes, and shapes. Both established and emerging beverage companies gain access to Amcor’s world-class design, engineering, and production resources, as well as advanced technologies. UpStart is designed for a smooth transition to medium- and large-volume production platforms when demand grows.
Amcor’s dedicated network of small-volume platforms (injection moulding and blow moulding) are located at four US sites including Chino (California), Allentown (Pennsylvania), Wytheville (Virginia) and Ames (Iowa). These locations provide cavitation up to 24 cavities along with small-scale blow equipment. Additionally, these platforms are located near co-packers who fill products for market trials to offer potential freight savings with bottle delivery.