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Apollo Tyres starts production from Hungarian plant

It is investing € 475 mn in facility - the first overseas greenfield plant by an Indian tyre firm

Apollo Tyres to invest Rs 525 cr for setting up production plant in AP
BS B2B Bureau Gurgaon
Last Updated : Apr 10 2017 | 2:37 PM IST
Apollo Tyres has inaugurated its sixth global tyre manufacturing unit in Hungary. The plant, the company’s second in Europe, was inaugurated by the Hungarian Prime Minister, Viktor Orban, on April 7, 2017.

Located less than 100 km from the capital Budapest, this is Apollo Tyres’ first greenfield facility outside India. A highly automated plant with use of IT-driven systems and robotics, it employs young and skilled associates on the shopfloor, mostly hired locally.

Onkar Kanwar, chairman, Apollo Tyres, said, “With this inauguration, of our Hungary greenfield facility, we have crossed another milestone in our global growth journey. This facility will help us further increase our presence and market share in Europe. From being a replacement market focussed company in Europe, we would soon be starting supplies of our tyres to all the leading OEs in Europe.”

Built over 72 hectares, construction began on site in April 2015. The company is investing € 475 million in this facility. The final capacity at the end of phase I would be 5.5 million passenger car & light truck (PCLT) tyres and 675,000 commercial vehicle tyres. This facility will complement Apollo Tyres’ existing facility in the Netherlands, and will produce both Apollo and Vredestein brands of tyres for the European market.

The inauguration also marks 40 years for the company being in the business of manufacturing and selling of tyres. India’s leading tyre manufacturer started its journey in the mid 70s from a single plant in the rubber producing state of Kerala. Started with making only truck tyres, became the market leader in the segment, and then entered other product segments. The company ventured into passenger vehicle tyres relatively recently (in 2000s), but quickly became the largest producer of these tyres in India; similarly, it entered the truck-bus radial segment around 2006, and already has the largest capacity in this segment in India.

Apollo Tyres was the first Indian tyre major to make an international acquisition in 2006, followed by a second one in 2009, was also the first one to start selling India-made products in the European market, considered as the most advanced automotive market. The company is now poised to be a major force in key international markets on the back of its significant investments in R&D and manufacturing, supported by its brand building activities.

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