Specialty packaging company Essel Propack, part of the $ 2.4 billion Essel Group, has inaugurated a new plant at Cali in Colombia for manufacturing laminated plastic tubes catering to the FMCG segment. With the new facility, with a capacity to manufacture 180 million tubes a year, Essel will target the high-value beauty & cosmetics category along with a pharma clean room for its new generation laminated tubes.
“Today is an important milestone in Essel’s journey of success. Our new plant investment known as Essel Colombia SAS is a significant strategic event for our continued long term growth and development here in Colombia, and throughout the South America continent. This facility is built with an infrastructure that will support the future capacity expansions and growth. We have now established our Gateway to South America,” stated Ted Sojourner, regional vice president, Essel Propack.
Located in special economic zone, the facility will efficiently cater to the growing export opportunity in the adjacent Andean markets of Ecuador, Peru, Bolivia, Venezuela, Chile, etc, besides servicing the strong local demand. The new facility is an expression of Essel’s confidence in the growth potential of the markets it has been serving for over 15 years. It will facilitate servicing the rapidly evolving needs of categories like beauty & cosmetics, pharma and food from reputed local and multinational brands.
Ashok Goel, vice chairman & managing director, Essel Propack, commented, “Essel Colombia is a strategic unit for us. On top of our strong local market, it opens up for us the markets in the Andean regions and the rest of South America. Our deep knowledge of these markets coupled with our long term commitment, we are confident that this unit will benefit from some of Essel’s globally recognised innovative solutions and processes. Delighting our valued customers and unveiling new horizons for their brands. We are truly excited at the opportunity to serve the Latin and South American markets.”
With FY15 turnover of over $ 380 million, Essel Propack is one of the leading specialty packaging companies globally and manufactures laminated plastic tubes to cater to the FMCG and pharmaceutical sectors. Holding oral care market share of 36 percent in volume terms globally, Essel Propack is the world’s largest manufacturer with units operating across countries such as USA, Mexico, Colombia, Poland, Germany, Egypt, Russia, China, Philippines and India.