Amjad Khalid's Version of Quality and Versatility in London: Dough Central

What makes up a good restaurant is their ability to provide customers with quality food that is produced with attention, care, and thought. Amjad Khalid does just that and more with his restaurant, Dough Central, in London. Using ingredients that include flavors from around the world and making handmade, carefully curated dough for their signature pizzas and subs are just some of the many factors that make this place a go-to restaurant right in the capital city of the U.K. 

Over the years, Khalid has built a network of customers, including celebrities, that exemplify Dough Central’s appeal in taste, quality, and service. He found success in his approach for the restaurant with the help of his previous experience running an Indian restaurant and banquet hall for 6 years. From that, he learned the ways in which adapting to the customers’ preferences is the only way a restaurant can not only continue success, but also grow internally and externally. He would find himself reviewing and adapting the menus and recipes every few months, so that it was compliant with what people would come back for, while also giving them new reasons to. 

In doing so, the restaurant utilizes “age-old techniques of authentic Neapolitan pizza making,” while also having development chefs that continue “to develop and perfect [their] recipes.” More so, they are constantly developing their recipes in everything that they offer, including their hot and cold subs, fresh salads, and rich sweets. For instance, their subs include options of perse flavors, aiming to satisfy any cravings people might have, while also adjusting to what is preferred over others. A housemade dressing is used for their salads, making even the starter and side selection specific to them. As for their sweets, they are able to use their curated dough recipes for a waffle selection that include flavors like “Hella Nutella,”” Oreo Dream,” and “Banoffee Pie.” They also have further options for milkshakes, gelatos, and freshly made doughnuts. To accompany their food menu, their versatile drink selection of beers, ciders, wines, soft drinks, coffee, and tea are meant to give customers all the options they need to create their perfect meal. 

Priding themselves on fresh ingredients and a carefully articulated menu, Dough Central is the place to go for quality, yet versatile food in London, and Khalid’s vast customer audience, including celebrities like Will Smith and Robert Downey Jr., can attest to that. For further information regarding the restaurant, visit their website.