B2Broker has followed an avid strategic plan for global growth since its inception and has established itself as one of the leading technology and liquidity providers in the B2B sphere, offering its solutions to the forex and crypto industry. This article tracks the company’s growth from its early days to the present, with a summary of its products and services and the people behind its success.
B2Broker: Global Growth
B2Broker started operations in 2014 in St Petersburg, Russia with 10 employees and just two clients, but what has unfolded is a company that has gone on to secure some of the most well-known global clients in the financial services industry, resulting in over 150 institutional clients to date.
B2Broker has since ventured into new horizons, achieving company representation and increased visibility across the globe. In parallel with the company’s plans to launch a revamped website to reflect its growth in the very near future, the company is planning to make further strides across the Indian region.
Two years after launching B2Broker and establishing itself across Europe, the company turned its focus towards the Asia-Pacific region, opening its Hong Kong office in 2017 with a heavy focus on marketing and advertising before finding success in a notoriously difficult region.
While China and the Asian region remain a key focus for B2Broker, the company is now honing in on the largely untapped Indian region after receiving unprecedented interest from potential clients and recently onboarding a major client.
Expansion into the Indian Region
India is one of the fastest growing financial centres in the world and is in the world’s top 5 leading economies, with an abundance of individuals searching for investment ideas. The favorable conditions that exist have attracted many brokers and fintech companies to the market, creating a big demand for related technology and liquidity services.
B2Broker is proud of its heritage and has always focused heavily on the quality of its products and renowned customer service. Clients who already work with the company will testify that the company always strives to adhere to its “your success is our success” stance. As B2Broker conducts in institutional business, its aim is to develop long term relationships with clients and partners in the region. To this end, the company is proud of its high-quality solutions designed to cater for the specific needs of each individual client. This is an ongoing process to ensure the company always delivers the very best. It goes without saying that B2Broker invests highly in development and on improving its products and solutions. With the efforts of its development and IT teams, it is able to continue delivering industry-leading solutions that attract clients the world over.
As B2Broker seeks to actively expand into the Indian region, the company is pleased to be able to offer its range of products and services to potential clients who themselves may be looking to set up a business such as a cryptocurrency exchange in India. The company is aware that there is a huge forex and crypto market in the region that is evidently underserved by good technology and liquidity providers. That’s where B2Broker can step in with its large range of solutions that are ideal for both large and small financial institutions.
B2Broker has also embarked on an aggressive marketing agenda to launch its products and services across the region. Expo attendance is one of the key marketing tools it plans to use to meet face-to-face with prospective partners and clients and broaden its overall visibility. To this end, the company has already started the process of onboarding new clients, employing a dedicated Business Development Manager and local account managers who are Hindi and Urdu speakers to facilitate the process.
The Future
In light of the recent successes, B2Broker is highly enthusiastic about its expansion into the Indian region. The company’s CEO & Founder Arthur Azizov commented, “We are pleased to say that our global operations have been a huge success. The Indian region offers boundless business opportunities and we look forward to exploring untapped markets in this prosperous region. Our efforts confirm our commitment to establishing new clients and partners in the region, as well as strengthening our position on the whole as a global leader.”
Omar Al-Ali, Business Development Manager added, “I am very much looking forward to building our client-base in India. We are able to offer many opportunities to prospective clients, providing them with the means to set up independently using our solutions. For example, a company approaching us to set up a crypto exchange can then go on to offer their own customers a complete home-grown solution. We have identified this gap in the market and with our know-how and experience, we’re ready and able to fill it.”
B2Broker Products and Services
B2Broker offers a range of liquidity and technology solutions for the crypto and foreign exchange (FX) industry. The company specialises in the sphere of B2B services and products, catering for a wide range of clients including large licensed brokers, crypto exchanges, crypto brokers, forex brokers, hedge and crypto funds and professional managers.
B2Broker’s advanced base of ready to use technical solutions enable brokers to save time and money on consuming infrastructure projects and focus on enlarging their client base and increasing their revenues. Its range of products and services include: Cryptocurrency Exchange Development, Cryptocurrency Liquidity, Forex Liquidity, CFD Liquidity, Forex Broker Turnkey, Crypto Broker Turnkey, Crypto Payment Gateway, B2Core (Trader’s Room and Back Office Software), Investment Platform and MT4 / MT5 White Label solutions, all of which continue to receive growing interest across the globe.
Our People
B2Broker is a solid and reputable company with 120 employees servicing its growing client base. The company is backed by a team of recognised experts in the industry and has quickly risen to prominence thanks not only to its comprehensive range of offerings, but its eminent figureheads who strive to promote the company’s services.
As B2Broker’s CEO, Arthur has overall responsibility for the company’s products, projects and partnerships. He is a leading industry figurehead and a strategic thinker with an innate capacity to find compromise solutions. These traits have helped him to develop the business and deliver a range of innovative solutions for financial institutions. Arthur is highly knowledgeable on any blockchain or crypto industry topic and his informative and lively style of delivery has also made him an in-demand speaker and popular feature at some of the world’s leading blockchain and crypto expos.
Kuldeep is B2Broker’s Business Development Manager for the Indian continent and Asia Pacific. He possesses a solid and in-depth understanding of his regions and is well-versed with business in the field of Forex and cryptocurrency. Kuldeep completed his MBA in India before venturing into the fintech industry and then commencing his employment with B2Broker. He is now on hand to advise clients on each stage of development regarding their new or existing business with his know-how and industry expertise.
Omar is a specialist in the B2B financial sector, who also goes by the moniker "Fin.Tech GodFather" thanks to his deep knowledge of the market and excellent communication skills in Arabic, English and Russian. Very much a cornerstone at B2Broker, Omar has just entered his fourth year with the company and during his time, has built a long-term rapport with both his team and his clients. An ambitious professional, Omar has the vision to prescribe the ultimate solution for a company based on a brief analysis of its strategy and business model.
Cryptocurrency trading in India has exhibited enormous growth and there’s no better time to capitalise on its success. Potential clients wishing to set up a forex or crypto broker, cryptocurrency exchange or who have any other technology or liquidity requirements are welcome to contact us to arrange an informal chat or meeting. Alternatively, visit the company website here.