Rice is a staple food for more than half the world’s population and makes up 20% of the global calorific value intake. Most world cuisines include rice as a main ingredient and different regions grow different varieties of rice according to local cooking preferences and environmental circumstances. While Basmati rice is commonly cooked in households local to where it is grown in the Indian subcontinent, its taste appeals to palates around the world far beyond where the grain originates from.
Basmati rice is popular due to its following qualities:
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Its long grains
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Its distinctive texture
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Its rich fragrance
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Its nutritious content
There are many brands that are associated with Basmati rice and Amira Basmati Rice is one of the leading names in the industry. The company, which is chaired by Karan A. Chanana, provides Basmati rice in the international market across regions in The Middle East, North America, and Europe.
What makes Amira Basmati Rice unique?
Basmati Rice from Amira is only sourced from traditional rice-growing regions in the Indian subcontinent at the foothills of the Himalayan mountains, where the environmental conditions are optimal to cultivate Basmati rice of the highest quality.
Amira Basmati rice is aged for up to a year before it enters the next stage of production. This allows its flavour and aroma to mature and flourish before the rice is prepared at a state-of-the art treatment plant that preserves its nutritional content before it is packaged and distributed for consumption.
Amira selects Basmati rice for its long grains, rich aroma, exquisite taste and firm texture. The grains expand and stay separate when cooked, which creates a light and enticing appearance at the dinner table. It is the perfect basis for a traditional biryani or a contemporary pilaf and makes a versatile and nutritious accompaniment to almost any meal.
Karan A. Chanana, Chairman of Amira Nature Foods Ltd has previously expressed his view that Basmati rice is a food staple that is inherent in culinary culture and a primary source of sustenance shared by people across many continents and all levels of society. Karan A. Chanana has a wealth of knowledge about the rice industry and has been interviewed by several mainstream media outlets in the past.
With so many varieties to choose from and a rich history in the sourcing and provision of the finest Basmati rice, it is no wonder that Amira previously earned a trusted reputation amongst culinary connoisseurs all over the globe.
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