LEVI'S® X DEEPIKA PADUKONE LAUNCH SEASON 2 OF THEIR COLLABORATION

After a successful first season, the second season of Levi️'s^® x Deepika Padukone has been launched in India.  

Inspired by Padukone’s signature cool athleisure-meets-effortlessly sexy style, the collection features elevated dyeing techniques, hybrid silhouettes, and utility elements in a mix of spirit-lifting colors and earthy neutrals. Taking cue from the expressive style of the 1970s, the collection is a little looser, a little slouchier but unequivocally Levi's^®. 

“For me, the second season of my collaboration with Levi️'s^® is what summer truly feels like; bright, joyful and happy. It’s a reflection of my personal style married with what is quintessential Levi️'s^® said Deepika Padukone.

The collection’s stand-out pieces feature an of-the-moment co-ord that gets a summery, almost DIY upgrade. It also includes a Levi️'s^® throwback-inspired 90’s Trucker and high-waist taper fit and extra wide-leg fit made of Hydro-dipped Indigo or an all-over rainbow marbling.  

Denim is an integral part of this collection. It takes the form of vintage-inspired, super versatile, high-rise jeans that play into global trends. Featuring Women’s high loose jeans with on-trend waist-emphasizing high rise look with a loose relaxed fit. 

“Co-creating & collaborating with one of India's biggest fashion icons to bring to life a collection that reflects our shared values of being authentic and effortless. We’re thrilled with the season of this iconic collaboration. This season is fresh, youthful and energetic while remaining an uncompromisable blend of Deepika and Levi️'s^® . ” says Arunkumar Nath, Acting Managing Director & Sr. Director Finance- South Asia, Middle East & Africa at Levi Strauss & Co.,” 

This collection is tied together by some summer essentials like tie-dyes in bright pops of colours as well as features an earthy-toned range of shirts and tops. Further committing to a new love of comfort with style, there is a rangee of hybrid & elevated sweat-dresses and sweatsuits. The collaboration also draws from Padukone’s love of classics with a twist and features a blazer and short set, shirts with dramatic sleeves and pleats to jumpsuits, all grounded in earthy and neutral tones

In line with the Levi️'s^® brands commitment to sustainability, The Levi️'s^® x Deepika Padukone collaboration is responsibly made, in line with Levi️'s^® commitment to sustainability. More than 60% of the collaboration line is sustainably sourced with 100% of the line ethically produced. Featuring organic cotton, super-soft Tencel made from wood pulp, cottonized hemp and denim produced with the brand’s Water<Less® technology, the line allows consumers to make a statement, with sustainability at the forefront.  

The Levi️'s^® x Deepika Padukone Collaboration 2.0 will be available at Levi️'s^® retail outlets, Levi.in and select partner e-commerce platforms.