Max Zaharenkov was born for media. When he was 10, his parents gave him a video camera, and he started making film. The craft enchanted him, and ever since then, he knew that he wanted to create content. From then on, he has followed his passion into what has become a growingly successful career.
Born and raised to a Russian family in Riga, Latvia, Max moved to the UK to study International Marketing. He got involved in multiple film projects in London, after which he decided to focus on creating comedy videos for Vine. It was then that Max started gaining traction on social media. He pivoted into other social media channels like YouTube and Instagram when Vine went down. In late December 2017, he began exploring Musical.ly, which later became TikTok. He soon became very popular in the rising app.
Beyond growing his following, the goal of Max’s videos is to provide valuable information in an entertaining way. He wants to inspire people to dream big and follow their passion. Max wants to show people how to turn their ideas into online projects that can help them escape the nine-to-five life. With this objective, he started the London-based award-winning digital marketing agency Zahare Media. Max and his team have worked with various celebrities and some of the most recognizable brands, helping them with the production and distribution of high-quality content.
The young entrepreneur sees opportunities where nobody else sees them and has a keen sensitivity to predict trends. He can feel the market and adopt new realities. Those qualities have helped him evolve in a rapidly changing world. Max is very energetic and driven; he believes in hard work and resilience. “You need to get out there and fail. Everybody talks about their successes but few talk about their failures. That is where you learn and grow. You need to stay focused no matter what. You need to keep moving.” He asserts.
A big believer in people, Max considers the human element to be the most valuable asset. “ Your team is the most important thing you have. With a good team, you can accomplish anything. Communicate effectively with them, motivate them, explain your goals to them, and they will help you reach them.” Says Max.
Another crucial element that propelled the entrepreneur to success is that he’s an avid student. He is learning 24/7, constantly absorbing information from the people around him, and using it to improve his skillset. “I’m always looking for people who are doing things better than me so that I can implement their methods.” declared Max.
Zaharenkov is planning to expand onto numerous other ventures. He’s soon to launch a podcast about traveling and digital marketing. The show will feature leaders of their respective business areas. Max is also working on a TikTok course that he will soon make available to the public. Lastly, in the more distant future, Max wants to create a talent agency with the objective of helping people live up to their true potential.