MySilkLove champions Handloom Sarees by weaving a brighter future for the artisans

Brand MySilkLove is committed to the consistent improvement of both its products and its responsibilities towards its weaver community. They’re striving hard to achieve highest levels of customer satisfaction through timely deliveries, enhanced quality and contemporary touch to ancient clothing saree. With a vision is to become India’s one stop destination for ethnic shopping providing highest quality products from the different parts of India. MySilkLove has become a synonym to online saree shopping, delivering across any part of the world. They've 4.8 (out of 5) plus rating for all products sold till now.

Priyanka Ghule Katkar, Founder, MySilkLove has prior experience working with logistics startup XpressBees before starting MySilkLove, that has helped her figure out entire e-commerce operations and we were operational with 50 weavers within 1 month of launch.
Her husband Mr. Vinayak Katkar runs a digital marketing company, and who helped her further to get the marketing function right.

During Priyanka’s visit to Tamilnadu where Kanjivaram sarees are made, she was impressed with the quality and finish of the products and effort these weavers have to take to make a single saree. When I spoke to them I got an idea about their earnings and it was not great for anyone for the effort and skill they possessed. They were spending almost 10 days making a single saree and in return would get a paltry sum. Considering these gaps, I thought of starting a platform to connect India’s artisans. Saree weavers can get the opportunity to showcase their art, they are not bothered about anything but crafting good quality products. Rest everything is taken care of by our team right from photo-shoots, merchandising, picking the product to delivering it to the end customer.

According to Priyanka Ghule Katkar, Founder, MySilkLove,“ I started the business in 2020 with a capital of Rs. 1,00,000/- with my personal savings, and Today we’ve more than 2000 weavers associated from different parts of India and we’re selling 1500 plus products per month. Since then we have been growing 15% month on month since inception. We are looking to close this financial year at Rs.6 Cr. Today we work with more than 1000 weavers from Banaras (Uttar Pradesh), Bagalkot (Karnataka), Yeola (Maharashtra), and Kanchipuram (Tamil Nadu) and source the best silk sarees,”

MySilkLove has served more than 30000 customers till now since inception, and have fulfilled 35000+ orders.

MySilkLove brings choices of more than 5000 SKUs, all premium sarees, under one single platform, 9 different types of silks, at the customer's fingertip. If they would like to buy a saree, traditionally they would go to a local shop where they will not find more than 100 options to choose from, here they can choose from more than 5000 products.

MySilkLove aims to increase the SKUs present on our website to around 5000 to 7000.Recently we have launched traditional Salwar Suits, Lehengas, customized blouse stitching. They are also planning to offer more options on women's wear, like Kurtis, stoles and other designer clothing to become a one-stop destination for all ethnic women's clothing needs.

Best-selling products on their websites are Kanjivarams (60%), Banarasis (20%) and the remaining 20% are Paithani, Patola. MySilkLove designs and sources handcrafted products from more than 2000 local artisans in India. They are helping to improve the livelihood of weavers and artisans, and shape the future generations by preserving the rich craft and they can give better education to their children.

75% of MySilkLove clientele are women, and most of the purchases come from the age group of 25 to 50. With an esteemed customer base, and a majority of orders come in from Delhi, Bengaluru and Mumbai, Hyderabad.

“Our target audience comprises women who love slow fashion, handloom, and handmade products, but are unable to find the right platform to buy due to lack of trust and traceability. With an aim to redefine fashion while changing the lives of the artisans. We are targeting the saree market with a value of Rs. 47,000 Cr and growing at CAGR of 5-6 %,”concludes Priyanka.