Founded in 2024 by Yash Londhe, ZIA Silver Jewellery has swiftly established itself as a transformative force in India’s jewellery industry. The brand’s commitment to delivering fine silver jewellery that effortlessly merges modern aesthetics with affordability has won the hearts of consumers across the country. With its headquarters located in Nagpur, ZIA is revolutionizing how silver jewellery is perceived in India, positioning it as a symbol of everyday luxury, versatility, and timeless elegance.
Yash Londhe, founder of ZIA, combines a Master's in Marketing from Queen Mary University with deep insights into consumer trends. While working in his family’s gold business, he noticed a rising demand for silver jewellery and saw an opportunity to create high-quality, stylish, and accessible pieces. His vision was to position silver as a key player in fashion and luxury.
ZIA Silver Jewellery was born out of this vision, and in just a year, it has achieved remarkable success. The brand is currently valued at ₹5 crores, a testament to its growing influence and appeal. ZIA’s carefully curated collections reflect a perfect balance between contemporary designs and traditional craftsmanship. This ability to seamlessly blend both elements has allowed the brand to cater to a diverse customer base. From young professionals who seek chic, modern jewellery to those who have a deep appreciation for timeless, intricate designs, ZIA has something for everyone. Whether it’s a statement piece for a special occasion or a subtle, elegant design for everyday wear, ZIA’s jewellery effortlessly adapts to various lifestyles.
One of the key drivers behind ZIA’s success is the increasing demand for silver jewellery in India. Traditionally, silver had been considered a secondary option to gold, but consumer attitudes have been shifting. As gold prices rise, consumers are looking for alternatives that offer style, quality, and value for money—attributes that silver naturally embodies. ZIA has capitalized on this growing trend by offering premium yet affordable silver jewellery that meets the needs of the modern Indian buyer. Whether it’s an intricate necklace, a set of earrings, or a delicate bracelet, ZIA’s designs combine fashion-forward thinking with an appreciation for the material’s rich cultural heritage.
The brand’s commitment to quality and customer satisfaction has resulted in a loyal following. ZIA has seen a high repeat purchase rate, which reflects the company’s ability to consistently meet customer expectations. By prioritizing both product quality and customer experience, ZIA has quickly positioned itself as a trustworthy and reliable brand in the competitive jewellery market.
Looking ahead, ZIA has ambitious plans for growth. The company aims to expand its footprint by opening 300 stores nationwide by FY’29, with a focus on tier-1, tier-2, and tier-3 cities. The expansion will leverage a franchising model, offering entrepreneurs an exceptional chance to enter the fast-growing silver jewellery market. ZIA’s franchise approach provides extensive support, covering marketing, inventory management, and brand positioning, ensuring franchisees are well-equipped for success. Furthermore, ZIA’s well-established reputation and business strategies are set to provide franchisees with a smooth entry into the market. The brand is confident that its franchisees will achieve break-even within 18 months of opening a store, making it an attractive business opportunity for aspiring entrepreneurs.
Yash Londhe’s vision extends far beyond just selling jewellery. He aims to make fine silver a preferred choice for Indian consumers. ZIA’s core values of affordability, sustainability, and style are key elements of this vision. By offering jewellery that is both high-quality and reasonably priced, ZIA seeks to make luxury more accessible to the masses. The brand’s focus on sustainability also plays an important role in this mission, as it strives to offer products that are ethically sourced and environmentally responsible.
With the silver jewellery market growing at a rapid pace in India, ZIA Silver Jewellery is at the forefront of this transformation. The brand’s ability to innovate while staying true to its roots in traditional craftsmanship has allowed it to create pieces that resonate with the modern buyer. ZIA’s collections are designed to be versatile, elegant, and timeless, making them suitable for a wide range of occasions—from daily wear to special celebrations.
As ZIA prepares to scale up its operations and open 300 stores by FY’29, it is clear that the brand is poised to become a household name in the jewellery sector. With its strong foundation, commitment to quality, and customer-centric approach, ZIA is on track to redefine India’s jewellery landscape and set new standards in the silver jewellery market. For those looking to join the brand’s exciting journey, ZIA’s franchising model offers a unique opportunity to be part of a rapidly growing industry.
The future looks bright for ZIA Silver Jewellery. With Zia’s innovative designs, dedication to excellence, bold expansion plans position it as a rising leader in India's jewellery market.
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