Survival Clothing & Footwear is one of the fast-growing fashion brands in the US. Additionally, their continuous effort to push the culture forward has set them apart from the competition, becoming the go-to store for thousands of fashion enthusiasts. A snappy street style is often difficult to pull off, but that seems to be what Survival Clothing shows mastery of.
An industry leader, Survival Clothing & Footwear found a way to continue breaking trends, bring awareness to the community, and lead their industry in product development. Today, the company commands a massive market share offering wholesale services for their in-house brands to over 500 stores/boutiques worldwide. They are growing quickly, with four retail stores in South Florida and an e-commerce platform serving thousands in various regions world wide.
Survival Clothing & Footwear also prides itself on being a self-made brand creating generational wealth and inspiring others to pursue their dreams. They look to inspire and educate the youth and be positive examples to pave the way for more successful minorities in the community.
Survival Clothing & Footwear was founded in 2016 by passionate entrepreneurs Manny Garcia and Gregory Morales. Their love for the fashion world began as kids when they were always the best dressed in school and always set themselves apart with their sneakers and outfits. That love for fashion grew into hustle and hunger and eventually became a thriving career.
Inspired by the 90's Hip-Hop culture and a love for sneakers, Survival Clothing’s aesthetic core is street style. With stylish, comfortable, and functional pieces, the brand’s customers could wear self-expression that resonates throughout generations.
True to its name, the clothing brand has survived many changes over the pandemic. Fortunately, the Survival Clothing & Footwear motto symbolizes adaptation, which inspired them. By having the right team, determination, and ambition, the renowned brand has reached new success heights and continues to strive higher.
If you aspire to achieve anything in life, founders Manny and Gregory encourage you just to start. Many people wait until they think they're 100% ready to start a business, which is never true. They think they need investors and tons of money to make their dreams a reality. But don't wait. Just start and deal with challenges along the way. You can't start making money until your business is off the ground. Most importantly, build resilience, stay consistent, surround yourself with a reliable team, adapt/be resourceful, set yourself apart, and stay true to yourself.
Moving forward, the main aspiration for the Survival Clothing & Footwear team is to create a community, be positive leaders and role models, and use fashion as a voice to motivate the youth and inspire others. They also want to expand their retail stores to other states and new locations in Miami, eventually expanding globally outside of the US such as Survival Europe, Japan, and Dubai. This includes continuing to launch more in-house brands and expanding the wholesale side of their business.