Mumbai (Maharashtra) [India], March 21: An application that falls under any genre is created, not just for a selected group, but it gains popularity depending on its reach to a wider audience. Therefore, it is imperative for an Indian-based live-streaming application to spread its tentacles abroad. While content creators can expand their user base beyond the Indian market, app creators can increase the app’s overall revenue and profitability.
For instance, StreamKar is an Indian-based start-up envisioned by Common Vision Technologies, Mumbai. This video streaming application receives investments from the leading U.S.-based Android developers Tipping Points Technology Limited. StreamKar has 50 million-plus downloads on the Google Play Store and a wide presence on the iOS App Store. The live-streaming application is a diverse platform that allows content creators to display their skills in real-time. Creators can stream in English to cater to a global audience. The app also supports Hindi and other regional languages such as Tamil, Telugu, Marathi, and Malayalam to connect with the global desi audience.
Therefore, this global recognition enables video-streaming apps to showcase content that reflects the origin country's culture and diversity. In a highly competitive industry like video streaming, many apps vie for a market share. Putting an Indian live-streaming app out there can help it in gaining a foothold in new markets.
Promoting an Indian application requires a well-planned strategy that leverages the strength of the app while catering to the needs and preferences of the target audience. Here are some tactics that can aid in promoting an Indian app to a global user base:
• Identify the target audience: The first step is to identify and locate the target audience by understanding the user needs, preferences, and demographics of the audience the app is designed for.
• Develop a strong brand identity: To stand out in a crowded marketplace, an app requires a memorable logo, colour scheme, and messaging that resonates with the target audience.
• Leverage social media: The speed with which word travels has amplified since the advent of social media. Leverage the power of social media platforms, including Facebook, Instagram, and Twitter to build a massive following and promote the app to a wider audience of all demographics. Apps can also undertake paid advertising, influencer marketing, and social media contests to generate buzz and engagement.
• Localise the app: Live-streaming apps can design their user interface in a manner that suits everyone. The presence of multilingual diversity and flexible cultural preferences that suit the target audience can help the app in gaining wider acceptance and mass popularity. Such a feature can also make individuals settled abroad feel closer to their homeland.
• App Store Optimisation (ASO): Optimise the app’s title, description, and metadata using keywords that can help the app rank higher on Android and iOS play stores and improve its visibility.
• Engagement with users: Create a live-streaming application that allows users and creators alike to engage and interact with each other. Responding to users can help build a loyal user base, which can act as a benefactor in the app’s online reputation. Content creators can pose their live streams on different forums and social media platforms or document them in the form of a blog to create a community revolving around their content.
• Partner with influencers: Partner and collaborate with influencers in the target market to tap into different markets, further bolstering the app’s visibility and credibility.
• An offer they cannot refuse: Offer incentives, like free trials, reward points, or discounts to encourage users to download and use the app. This step can help drive acquisition and retention.
• Attend events: Attending events, tech conferences, start-up fairs, and networking events can help throw a spotlight on the app. Make optimal use of this opportunity to showcase the app’s features and benefits to connect with potential partners and users.
Promoting Indian video-streaming apps abroad can help increase global recognition and brand awareness, which can culminate in more partnerships, funding, and long-term growth opportunities.