Identifying emerging trends is the cornerstone of landing new deals.
Whether it's keeping track of new-age technologies, emerging use cases, or discovering potential partnerships, every bit of data matters.
Real-time Industry Data can help businesses remain competitive by enabling them to respond quickly to shifting business ecosystem trends.
However, sales teams do not always have the resources or the time to collect all this data.
AI-powered Industry Intelligence gives sales teams deep insight into industry-specific data, allowing them to strategize and execute more quickly than the competition.
Reduce your Account Research time by 85% with AI-powered Industry Intelligence
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Industry Intelligence spans quantitative data and qualitative insights on technologies, business plans, deals, and regional and global trends, enabling rapid and effective decision-making.
High-performing sales teams are five times more likely to deploy AI to track global industrial movements and leverage emerging opportunities in real-time.
1. A 360-Degree View
At its core, Industry Intelligence teaches you everything you need to know about the industry of a client or prospect. It also enables you to evaluate and select your target market by filtering across industries, product domains, and locations.
Sales enablement teams can now explore new markets or innovations in current markets by allowing them to understand the ground realities of companies in various regions worldwide.
You learn what it's like to run a company in a specific niche domain. You study the industry landscape and specific nuances and language, so you can engage more effectively in industry-specific discussions.
Sales executives can now develop hyper-targeted and personalized proposals that win high-value deals for the organization.
2. Micro-Target your Prospect’s Pain Points
Not all industries are equal; some show more potential than others.
Using metrics like cash flow, anticipated growth, working capital requirements, geographic density, and more, Industry Intelligence can point you in the direction of niches that may be the most promising for your portfolio or business.
Further, Industry-level data can help you micro-target pain points that companies are desperate to solve.
3. Understanding Customers and Their Needs
The process of getting to know a customer involves figuring out both the customer and their requirements. While Buyer Intelligence can solve this problem to a large extent, industry-level data is also required to derive a holistic prospecting strategy.
An ideal customer profile may be derived from a thorough understanding of the customer, which can also be used to monitor the evolution of the customer's requirements and desires.
Armed with insights on the prospect, you can equip your sales teams to curate customized pitches that resonate with their immediate business needs.
4. Real-time Event Signals
Draup's AI-powered Industry Intelligence delivers signals and news that tracks evolving industry trends in real-time. You can identify urgent business requirements and react immediately by evaluating trigger events such as live updates on collaborations, contract renewals, Mergers & Acquisitions, and more.
There are several possibilities for sharing specialized industry intelligence data that is beneficial to a company owner, such as industry-specific news stories, quarterly updates, and business valuation estimates.
5. Recognize Emerging Use Cases Before the Competition
As global corporations compete to deliver the next "big" revolution, tracking new use cases in each industry becomes essential.
These use cases point to a "potential benefit" for companies, one they can capitalize on if explored before it goes mainstream.
Identifying emerging use cases early is essential as it helps gain a competitive advantage. This allows a company to innovate and reach clients before competitors.
Sales intelligence tools like Draup allow businesses to find emerging use cases by filtering via categories that target key characteristics of each use case and recommend relevant solutions.
Draup For Sales – An AI-Powered Industry Intelligence Tool
Draup's industry intelligence platform gives context-rich data to sales teams using an intuitive, natural language interface. This enables go-to-market teams to explore fresh opportunities, understand customers and their strategic investment priorities, and foresee major industry trends.
In addition, the platform equips sales teams with extensive account and stakeholder information.
From account administration to sales pursuit and the creation of data-backed insights, sales enablement tools such as Draup for Sales expand business potential.
Spanning 33 industries that include more than 280 thousand enterprises and 2 million executives, Draup offers insights that are unparalleled in the market.
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