The traditional street vending tactics have changed evidently with the advent of technology in the market. With the need for easy deliveries of everything, even the farmer’s trade has also entered the same technological platform. Catering to such needs of the public, Wheatroot has come up as the solution which provides home deliveries for fruits and vegetables available on just a click.
Wheatroot focuses on integrating the online with the offline. Offering customers an option to buy vegetables online they ensure that the produce is hand picked and fresh. The orders reach the customers doorstep without them having to juggle between markets and negotiate for the prices. They are on an expedition to digitise the old road distributing arrangement of the century, from street vending to the e-marketing, overcoming any issues between a rancher, a vender and a shopper, sorting out the whole environment and playing out a smooth and a healthy diet.
Wheatroot is the brainchild of three twenty two year old masterminds, Mayank Gupta, Neeraj Garg, Gopesh Sharma. These spry men have shown utmost dedication to launch a first of its kind platform to deliver the farm goods. The company is planning to build a FnV delivery system that is advantageous, prudent and client agreeable. By bringing all the independent street vendors under one roof, they are taking in a prime focus to amalgamate a symbiotic relationship between the farmers and the consumers by incorporation of technology into the agricultural industry.
Ever since its inception in the market, they have established a successful clientele with verified credibility. They have done a commendable job in digitizing the traditional FnV shopping method by utilizing a few monitored electronic carts to supplant the hand driven Carts. Having done their part of the research, they came down to the fact that their target audience lies between the people of age groups 17-60. Maximum of them have come out to be females and hence they have formulated their marketing strategies accordingly.
The youthful team at Wheatroot believes that any entrepreneur who enters this field of work needs to have proper research done. One cannot work on a hit and trial method here. Forming the core trust and providing both quality and quantity is very important in this business.