 "Sachin Tendulkar makes strategic investment in Indian Street Premier League")
Legendary Indian cricketer Sachin Tendulkar made a strategic investment into the Indian Street Premier League (ISPL) on Saturday, January 13. He will be advising and shaping the format of this innovative new T10 cricket league as a core committee member.
Tendulkar in a press release said, “The ISPL is envisioned to be a celebration of cricket. My involvement in ISPL is reflective of my journey which takes me back to my roots. Before graduating to the season ball, I honed my skills in matches played with tennis balls and I am sure the ISPL will give many aspiring cricket enthusiasts a similar opportunity.”
“The exciting format of ISPL formalises a form of cricket which is much played across all age groups. I am looking forward to bringing my experience to the table and contributing to the evolution of this format and the league,” he added.
What is the ISPL?
Scheduled to kick off from 6th March to 15th March 2024 in Mumbai, the inaugural edition of ISPL promises an exciting roster of matches, featuring six competitive teams – Hyderabad, Mumbai, Bengaluru, Chennai, Kolkata, and Srinagar (Jammu and Kashmir).
List of Strategic Investments by Sachin Tendulkar
Spinny
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The Indian cricketing great legend started his investing journey with Spinny in 2021 as the brand’s ambassador and astute investor. Spinny is a car-selling and buying app.
Smartron- Azad Engineeering
Sachin started by buying Equity worth Rs 5 Crore in 2019 in the Azad Engineering IoT (Internet of Things Company). The company rolled out an IPO in December 2023 and Sachin seems to have made a 360% gain with his initial investment, reported the Economic Times.
First Cry
It was reported in December 2023 that Sachin Tendulkar’s family office along with that of Infosys Co-Founder Kris Gopalakrishnan, TVS and Manyavar bought shares from Soft Bank, the primary shareholder of First Cry before the retailer of mother and baby produces goes public in early 2024.
Jet Synthesis
Sachin started 100MB, a brand wanting to encapsulate all things related to cricket. It was after he invested nearly one million US Dollars in Jet Synthesis a leading gaming and fintech start-up.
Unacademy
It was in 2021 only that Sachin signed a strategic partnership deal with the Roman Saini-founded EdTech firm Unacademy. He also became their brand ambassador apart from picking small amounts of equity shares.
True Blue
It was a partnership between Arvind Fashions, one of India’s leading fashion retailers and Sachin Tendulkar that gave way to True Blue, a clothing brand that produces Indian clothing with Western dyeing.
Musafir
Musafir as the name suggests is a travel brand which operates in India and UAE. Sachin bought 7.5% shares in the company as part of being their brand ambassador.
S Drive and Sach
Backed by the Future Group and Manipal group, Drive and Sach offers sports and fitness products. Sachin entered this venture way back in 2007.
Kerala Blasters
The Indian legend was one of the faces of the Indian Super League when it started in 2014 with him being the brand ambassador and part-owner of the Kerala Blasters football club. The name Blaster signifies Sachin’s involvement as he is nicknamed Master Blaster.
Smaaash
Sachin bought 18% stakes in this company in 2013. According to their website, Smaash is one of India's acclaimed gaming and entertainment centres that marries sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike.
Owns the SRT Sports Management Private Limited
Sachin and Anjali Tendulkar are owners of the SRT Sports Management Private Limited which calls it a pathway fro Indian talent to find their dreams in sports.