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Tendulkar's name used for endorsement of medicine without permission

The complainant said that he came across online advertisements of a drug company which claimed that the master batter endorsed its product line

Bs_logoSachin Tendulkar
Sachin Tendulkar
Press Trust of India Mumbai
1 min read Last Updated : May 12 2023 | 8:09 PM IST

Mumbai Police has registered an FIR against unidentified persons for using legendary cricketer Sachin Tendulkar's name, photo and voice for the promotion of medicinal products without his permission, an official said on Friday.

One of Tendulkar's aides filed a complaint with the West Region Cyber Police Station in this regard on Thursday, he said.

The complainant said that he came across online advertisements of a drug company which claimed that the master batter endorsed its product line.

He also found a website, sachinhealth.in, which promoted these products using Tendulkar's photo.

As Tendulkar had never given permission to the company to use his name and photographs and it was leading to maligning of his image, he instructed his aide to take legal action, the complaint said.

A First Information Report was registered against unidentified persons under Indian Penal Code sections

420 (cheating), 465 (forgery) and 500 (defamation) besides the Information Technology Act, the official said, adding that further investigation was on.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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Topics :Sachin TendulkarMedicinesPolice

First Published: May 12 2023 | 8:09 PM IST

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