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More than 23 million Americans struggle with addiction. About four million will receive some kind of treatment. When you think of rehab, you may think of boutique high-end treatment homes like Cliffside Malibu, but Michael Cartwright, the chief executive officer of American Addiction Centers, believes that addiction treatment should go public. He says this will help set a standard of care nationwide as he tries to expand. Bloomberg got an inside look at the business of rehab. Voiced by Bloomberg's Sam Grobart.