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McDonald's big mistakes: What ails the Golden Arches

McDonald's big mistakes: What ails the Golden Arches

Last Updated: Nov 11 2014 | 8:46 PM IST

McDonald's October sales numbers came out today, and although the results were better than anticipated, expectations for the Golden Arches were low, after it posted a big drop in same-store sales for the third quarter. Bloomberg's Olivia Sterns looks at some of the factors fueling McDonald's unhappy sales trends.