Lionel Messi just unlocked a new milestone, not on football grounds but on social media this time. The eight-time Ballon d'Or winner as the soccer's best player reached 500 million followers on Instagram this weekend. Messi was already the third-most followed account on Instagram account just behind Instagram and his most heated rival Cristiano Ronaldo.
Messi is the most followed person in the United States as the star of Inter Miami's MLS soccer team.
The most followed account on Instagram is the social media giant’s own account with 669 million followers followed by Portugal footballer Cristiano Ronaldo, the most followed person on Instagram, who has over 663 million followers.
Messi has 20 per cent of 2.5 billion monthly active Instagram users; he has more followers than the combined followers of all NFL players, reported brand data platform KORE. The cumulative total of the 154 teams in the five major US sports leagues has fewer followers than Messi.
The World Cup posts of Lionel Messi are three of the five most popular in the history of the platform and the top one of his celebrating the victory has 76 million engagements. His social media account added 49 million new followers in November and December 2022 and has surpassed 400 million followers on Instagram.
According to a sports news agency Sportico, the 36-year-old ranked third in the 100 most followed athletes of 2023 with $130 million, including 65 million from sponsors. Messi reportedly earned $1.4 billion throughout his career from salaries, bonuses, and endorsements.
10 most followed accounts on Instagram
Here’s the list of 10 most followed accounts on Instagram