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Ad revenue growth is estimated to slow down to 7 per cent in 2025 from the 8.8 per cent attained in 2024, a leading media agency said on Tuesday. WPP entity GroupM pegged the Indian advertising revenues across all media formats to grow at 7 per cent to Rs 1,64,137 crore in 2025, from Rs 1,53,407 crore in 2024. India will be the ninth biggest advertising market globally in a list that has the US, China, and the UK as the top-three countries. Globally, the ad revenue growth is set to slow down to 7.7 per cent in 2025 from 9.5 per cent in 2024. Digital ad spends will be driving the growth for India with an 11.5 per cent growth in ad revenue to nearly Rs 1 lakh crore, as per the agency's 'This Year Next Year' report. The report said digital spends will be 60 per cent of the overall spends in India, as against 82 per cent globally in 2025. Television will be the second biggest by revenues at Rs 42,431 crore, but is likely to witness a 1 per cent decline in revenues in 2025 from the R

Seeks more time and request to postpone the implementation

On the other hand, the report added that 2024 might be the first year after a gap of 13 years when print advertisement market share will hold steady over 2 years

The government on Monday approved a steep increase in rates of advertisements on private FM radio stations for its policies and programmes, a move that would benefit more than 400 community radio stations across the country. The new rates have been announced after eight years. The last hike was done in 2015. The pricing formula for finalising the advertising rates takes into account various factors such as city population and listenership data from the India Readership Survey (IRS) of 2019, said a statement issued by the Ministry of Information and Broadcasting. "The new rates approved by the ministry in the month of September, 2023 include a 43 per cent increase in the base rate taking into account the rising costs dynamics for the period of December 2015 to March 2023," it said. The statement added that with this increase, the gross base rate for FM radio advertisement will increase from Rs 52 to Rs 74 per 10 seconds and the adjustment was intended to maintain parity with current

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Dentsu Aegis Network, one of the country's top media agencies, believes advertising expenditure in India this year will grow 12.5 per cent, up from 9.6 per cent in 2017. The figure is an improvement over its earlier 2018 forecast, when the agency said ad spending would grow 12.2 per cent.GroupM and Magna have also projected a revival in Indian ad spending. GroupM, the world's largest media agency network, had said in a forecast last month that India would be among six countries driving up ad spending in 2018. Magna, media intelligence unit of IPG Mediabrands, forecast growth of 12.2 per cent this year. Magna had also said that India's ad market would be Rs 1 trillion in size by 2022, thanks to consistent annual growth in advertising expenditure of 12.2 per cent over the next five years.Dentsu's latest forecast sees the economy stabilising after introduction of the Goods & Services Tax last July. Digital media spending as a whole would increase 30 per cent in 2018, the agency said,