Advertising

Experts say ad costs in the cash-rich league this year may be 20-30% higher

The undeniable thing is that government can shape the very nature of the nation, for better or for worse. From finances to health to labour to communication to awareness, it wields great power.

Calling it the Facebook Marketplace Partner Progam, Meta said the scheme is a response to the EU competition watchdog even as it challenged the fine in court

From education to PSUs to advertising to tariffs, how we address the quality of spending matters as much as the quantum of it

Globally, India ranks among the top advertising markets, with the US, China, the UK, Japan, and Germany leading the list

The company is set to add more than $4 billion in its market value if gains hold. As of last close, it had a market valuation of $22.70 billion

Digital media has emerged as the largest platform for advertising spending, accounting for 49 per cent, that is Rs 49,251 crore, of the Indian advertising industry

According to an internal email sent by Elon Musk to employees, X is 'barely breaking even,' citing stagnant user growth and underwhelming revenue

People love the blood-soaked sagas that chronicle the deeds of (actual) Vikings. They love what Barraclough calls the "soap opera lives" of Norse gods

Marketers and platforms face scrutiny as new rules aim to protect children under 16 from online harm

Could minimalist thinking offer a formula for creative ads? Two IITians outline a step-by-step process in their book

In November this year, Joshi forayed into theatre, with Rajadhiraaj: Love. Life. Leela, a musical depicting the journey of Shri Krishna

IPG has a presence in India through IPG Mediabrands India. Globally, WPP, Omnicom, Publicis Groupe, and IPG form the 'Big Four' of the advertising world

Amar Bhakta, who has been part of Apple's digital advertising team since 2020, claims the tech giant places significant restrictions on work devices

The real estate sector has emerged as the most violative segment in advertising during the first half of FY25, accounting for over a third of the problematic campaigns, a report said on Tuesday. The report by the Advertising Standards Council of India (ASCI) said the self-regulatory body received 4,016 complaints during the first half, of which 3,031 were investigated and 98 per cent of them needed some modification. From a media perspective, digital platforms contributed to 2,830 or 93 per cent of the ads processed by the body. When it comes to violations of the code, the real estate sector is followed by illegal betting at 29 per cent, healthcare at 8 per cent, personal care at 7 per cent, and food and beverages at 6 per cent. The body reviewed 2,115 ads from the realty sector, of which 1,027 were processed for potential violations of the MahaRERA Act, an official statement said. On the illegal betting front, the body said 890 ads were flagged to the Ministry of Information and

X isn't legally required to update the database, but it's become an expected practice for the company and its tech peers

"Snap's continued hard work to revamp its ad business to better serve performance-focused advertisers, particularly small and medium-sized businesses, and diversify its revenue streams through

Google is changing the way its Google Local Services ads work, which could affect millions of small businesses. Google Local Services ads run locally and are a big way that small businesses market their goods and services. Ads appear on the top of Google search results. Starting November 21, only businesses with a verified Google Business Profile will be able to run the ads. The change affects businesses in Europe, the Middle East and Africa and select businesses in the US. and Canada, Google said in an online post. The company didn't immediately respond to a request for comment. The change is an effort to crack down on fraud. But legitimate small businesses could be hurt if they're unaware of the change. If a small business' Google Business Profile's name and address doesn't match the information with the ad, advertising will be paused. Getting verified on Google isn't difficult, but it does take some time. Business owners must add or claim their business address on Google. Then

Schrems took his grievance to an Austrian court, saying he had been targeted by advertisements as a result of Meta's personalised advertising based on processing personal data

The scams use images of famous people, often generated by artificial intelligence, to trick consumers into giving money to non-existent investment schemes