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Best of BS Opinion: The many hats a government wears in citizens' lives

The undeniable thing is that government can shape the very nature of the nation, for better or for worse. From finances to health to labour to communication to awareness, it wields great power.

Updated On: 27 Feb 2025 | 6:15 AM IST

Meta to allow rival ads on Marketplace after EU antitrust penalty

Calling it the Facebook Marketplace Partner Progam, Meta said the scheme is a response to the EU competition watchdog even as it challenged the fine in court

Updated On: 13 Feb 2025 | 11:46 PM IST

Best of BS Opinion: Quality of spending matters more than the quantum

From education to PSUs to advertising to tariffs, how we address the quality of spending matters as much as the quantum of it

Updated On: 12 Feb 2025 | 6:15 AM IST

India ranks 9th globally among top advertising markets: GroupM report

Globally, India ranks among the top advertising markets, with the US, China, the UK, Japan, and Germany leading the list

Updated On: 11 Feb 2025 | 9:34 PM IST

Pinterest shares climb 20% as AI-powered tools drive ad revenue growth

The company is set to add more than $4 billion in its market value if gains hold. As of last close, it had a market valuation of $22.70 billion

Updated On: 07 Feb 2025 | 8:47 PM IST

India's ad industry may grow at 6.5% to hit Rs 1.1 trillion by year-end

Digital media has emerged as the largest platform for advertising spending, accounting for 49 per cent, that is Rs 49,251 crore, of the Indian advertising industry

Updated On: 03 Feb 2025 | 11:43 PM IST

Elon Musk writes to X employees, says company 'barely breaking even'

According to an internal email sent by Elon Musk to employees, X is 'barely breaking even,' citing stagnant user growth and underwhelming revenue

Updated On: 26 Jan 2025 | 2:49 PM IST

'Embers of the Hands': Barraclough uncovers untold stories of history

People love the blood-soaked sagas that chronicle the deeds of (actual) Vikings. They love what Barraclough calls the "soap opera lives" of Norse gods

Updated On: 05 Jan 2025 | 11:03 PM IST

Australia's social media ban for kids sparks debate on advertising ethics

Marketers and platforms face scrutiny as new rules aim to protect children under 16 from online harm

Updated On: 19 Dec 2024 | 11:51 PM IST

'Think Like The Minimalist': A practical guide for creative minds

Could minimalist thinking offer a formula for creative ads? Two IITians outline a step-by-step process in their book

Updated On: 18 Dec 2024 | 10:54 PM IST

There's so much content that people have content indigestion: Prasoon Joshi

In November this year, Joshi forayed into theatre, with Rajadhiraaj: Love. Life. Leela, a musical depicting the journey of Shri Krishna

Updated On: 11 Dec 2024 | 9:24 PM IST

Omnicom's Interpublic Group buy to make it India's second-largest ad firm

IPG has a presence in India through IPG Mediabrands India. Globally, WPP, Omnicom, Publicis Groupe, and IPG form the 'Big Four' of the advertising world

Updated On: 10 Dec 2024 | 10:32 PM IST

Employee lawsuit claims Apple spies on workers even at home, gags speech

Amar Bhakta, who has been part of Apple's digital advertising team since 2020, claims the tech giant places significant restrictions on work devices

Updated On: 03 Dec 2024 | 11:09 AM IST

Realty most violative sector on problematic advertising in Apr-Sep: Report

The real estate sector has emerged as the most violative segment in advertising during the first half of FY25, accounting for over a third of the problematic campaigns, a report said on Tuesday. The report by the Advertising Standards Council of India (ASCI) said the self-regulatory body received 4,016 complaints during the first half, of which 3,031 were investigated and 98 per cent of them needed some modification. From a media perspective, digital platforms contributed to 2,830 or 93 per cent of the ads processed by the body. When it comes to violations of the code, the real estate sector is followed by illegal betting at 29 per cent, healthcare at 8 per cent, personal care at 7 per cent, and food and beverages at 6 per cent. The body reviewed 2,115 ads from the realty sector, of which 1,027 were processed for potential violations of the MahaRERA Act, an official statement said. On the illegal betting front, the body said 890 ads were flagged to the Ministry of Information and

Updated On: 26 Nov 2024 | 6:01 PM IST

Elon Musk's X falls behind on updating political advertising disclosures

X isn't legally required to update the database, but it's become an expected practice for the company and its tech peers

Updated On: 02 Nov 2024 | 8:00 AM IST

Snap reports strong revenue growth, boosting shares amid ad revamp

"Snap's continued hard work to revamp its ad business to better serve performance-focused advertisers, particularly small and medium-sized businesses, and diversify its revenue streams through

Updated On: 30 Oct 2024 | 9:51 AM IST

Google's ad changes may impact millions of small businesses nationwide

Google is changing the way its Google Local Services ads work, which could affect millions of small businesses. Google Local Services ads run locally and are a big way that small businesses market their goods and services. Ads appear on the top of Google search results. Starting November 21, only businesses with a verified Google Business Profile will be able to run the ads. The change affects businesses in Europe, the Middle East and Africa and select businesses in the US. and Canada, Google said in an online post. The company didn't immediately respond to a request for comment. The change is an effort to crack down on fraud. But legitimate small businesses could be hurt if they're unaware of the change. If a small business' Google Business Profile's name and address doesn't match the information with the ad, advertising will be paused. Getting verified on Google isn't difficult, but it does take some time. Business owners must add or claim their business address on Google. Then

Updated On: 30 Oct 2024 | 8:20 AM IST

Meta must limit data use for targeted advertising, rules top EU court

Schrems took his grievance to an Austrian court, saying he had been targeted by advertisements as a result of Meta's personalised advertising based on processing personal data

Updated On: 04 Oct 2024 | 4:37 PM IST

Meta, Australian banks show progress on taking down 'celeb bait' scam ads

The scams use images of famous people, often generated by artificial intelligence, to trick consumers into giving money to non-existent investment schemes

Updated On: 02 Oct 2024 | 10:59 PM IST

Google defends ad tech as safe, says it's competitive with Meta, Amazon

In a federal antitrust trial, enforcers allege that Google has monopolised the technology used to buy and sell website ads

Updated On: 28 Sep 2024 | 8:01 AM IST