Advertising Campaign

The BJP candidate said that the false statement published by the Congress candidate is a violation of the Model Code of Conduct

Asci also widened the definition of 'celebrities' to include 'famous and well-known people' with annual compensation of Rs 40 lakh or more via ads or with social media following of 500,00 or above

From immunity-boosting capabilities to talking up local credentials, rapidly evolving taglines reflect changing advertising narratives

How can governments and health agencies drive lasting lifestyle changes to combat Covid-19?

Prabhakar Mundkur says the classical tools of advertising are irrefutable. When used properly they can create great campaigns

The tagline had a double meaning that was not in the face, but one that was subliminal and had cues that everyone could relate to

Instead of celebrity endorsers, Vodafone, Sony Max, Flipkart and others are relying on unfamiliar faces to helm their campaigns

Close Up was historically a niche product that was the English-speaking youth's choice

Companies are pushing agencies with outdoor solutions that target right audience at right location