Advertising Industry

Omnicom is buying Interpublic Group in a stock-for-stock deal that will create an advertising powerhouse with combined annual revenue of almost USD 26 billion. Shareholders of The Interpublic Group of Companies Inc. will receive 0.344 Omnicom shares for each share of Interpublic common stock that they own. Omnicom shareholders will own 60.6 per cent of the combined company and Interpublic shareholders will own 39.4 per cent after the transaction is complete. The combined company will keep the Omnicom name and trade under the OMC ticker symbol on the New York Stock Exchange. The deal is expected to have annual cost savings of USD 750 million. The transaction is targeted to close during the second half of next year. It still needs the approval of Omnicom and Interpublic shareholders. Shares of Interpublic jumped more than 15 per cent before the market open on Monday, while Omnicom's stock fell more than 2 per cent.

The 10:10 configuration adopted by the watch industry seems to have learnt its biggest lesson on consumer delight from the FFA

The ruling BJP was the top spender on Meta platforms last month, which expended Rs 9.42 crore in online advertising to run 29,291 ads across the country

Shift continues from TV to online in terms of engagement and monetisation: MPA report

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

Consolidated net profit was Rs 5.91 crore in the three months to Sept. 30, compared with Rs 12.01 crore a year earlier, it said in an exchange filing

The new creative agency will be India's largest integrated marketing platform

Asci also widened the definition of 'celebrities' to include 'famous and well-known people' with annual compensation of Rs 40 lakh or more via ads or with social media following of 500,00 or above

In a white paper with Khaitan & Co, Asci on Tuesday said that the biggest risk of using generative AI by advertisers is copyright and ownership infringement

Second forecast after GroupM's to project double-digit advertising growth; digital biggest advertising category

The Ministry of Consumer Affairs, during a press conference, unveiled the guidelines, which align with those given by the Advertising Standards Council of India (ASCI)

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

If young people are hired to do the job of experienced people, there will be fewer experienced, dependable, talented and resilient teams

IPG, Dentsu have informally spoken to their advertisers

'Borderless creativity requires that all stakeholders contribute to nurture creativity', she said

Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

Akshay Kumar was the top celebrity to endorse a maximum number of categories, as he featured in ads of 36 brands

With five Grand Prixs among the 47, Indian agencies had their best outing ever at the week-long Cannes Ad fest 2022. Experts point to a healthy mix of tech and creativity that worked for the winners