Explore Business Standard
Air Purifier Market
With air pollution levels escalating to alarming levels in Delhi and the National Capital Region, the sale of air purifiers and masks have surged significantly, according to traders in the city. Delhi's air quality plummeted to the 'severe plus' category on Monday, with the Air Quality Index (AQI) soaring to 484 its worst reading this season, according to the Central Pollution Control Board (CPCB). As Delhiites struggles to breathe, traders said the demand for air purifiers and masks have increased as many residents see the equipment as a necessity to safeguard their health. Vijendra Mohan, the owner of Air Expert India, a dealership in Indirapuram, said their air purifier sales have witnessed a significant increase after air pollution breached the 'severe' level. "Earlier, we used to sell around 20 purifiers a day, sometimes even over two days. Now, the numbers have doubled to 40 per day. Air purifiers have become essential for households, and I am receiving over 150 inquiries ..
Demand for air purifiers has witnessed a surge as air quality, especially in Delhi-NCR, dropped to hazardous levels, according to manufacturers of the product. Companies, including Kent RO Systems, Xiaomi, and LG Electronics India, said in the festive season, air purifiers sales grew up to 50 per cent as the Air Quality Index (AQI) of Delhi and the adjoining moved towards an alarming level. Like the previous year, the appliance makers have witnessed growth in the last 2-3 weeks in sales and enquiries for air-purifiers and expect a further uptick with the increase in the AQI index in the coming weeks. Air purifier is a very small segment of the appliances market and its sales generally peaks in October and November, when the pollution level in North India, particularly Delhi NCR, and some other parts worsens due to stubble burning and Diwali celebrations. LG Electronics India Senior VP- Home Appliances Sanjay Chitkara said: As Delhi battles one of its worst pollution seasons yet, ..
The government on Tuesday announced plans to conduct market surveillance to verify claims made by air purifier manufacturers, amid rising concerns about pollution in Delhi and other major cities. This move comes in response to Union Food and Consumer Affairs Minister Pralhad Joshi on Monday accusing some companies of making false assertions about their products. Consumer Affairs Secretary Nidhi Khare, addressing a media briefing on Tuesday, stated, "We will try to see through market surveillance and check if the claims are correct or not." Khare also mentioned that the Bureau of Indian Standards (BIS) has taken note of the issue and will examine compliance with existing quality control orders on air filters. The announcement follows Joshi's remarks at a World Standards Day event, where he expressed concern over misleading marketing tactics. "Air purifiers make such false claims... We see air purifiers and so much is written but nothing is there in it. There is just a fan in it, ye
Consumer Affairs Minister Pralhad Joshi on Monday criticised air purifier manufacturers for making false claims about their products, and called for increased consumer awareness ahead of winter when air pollution worsens in Delhi due to crop stubble burning in neighbouring states. Addressing an event commemorating World Standards Day, Joshi expressed concern over misleading marketing tactics adopted by some air purifier companies. "Discussion on air pollution has begun. Looking at Air Quality Index (AQI) on mobiles, people out of fear, go and buy air purifiers. Air purifiers make such false claims. ...We see air purifiers and so much is written but nothing is there in it. There is just a fan in it, yet claims are still made," the minister stated. Joshi called for a collaborative approach involving the Bureau of Indian Standards (BIS), the consumer affairs ministry and consumers to address the issue. While praising the BIS for their "exceptionally wonderful job" in recent years, the
Home-grown water purifier maker Kent RO System aims to enter the US market next fiscal and expand its appliances portfolio as it targets a Rs 2,000 crore turnover in the next three years, its Chairman & Managing Director Mahesh Gupta said. Besides, Kent RO Systems, which has invested Rs 500 crore on expansion in the last three years, has plans to invest Rs 300 crore more to set up a new fan manufacturing unit at Yamuna Expressway in Uttar Pradesh, he said. The company, earlier known for water purifiers, is diversifying its portfolio and enhancing its presence in the appliances segment, especially small kitchen appliances. Gupta expects new categories to contribute half of the revenue in coming years. Over its foray into the US market, Gupta said Kent RO System has entered into a brand licensing agreement with Black & Decker. As part of that, it will manufacture and ship its range of water purifiers under the brand name of the Maryland US-based manufacturer. "We will be going .
Air purifier makers are witnessing a sudden spike in sales and customer enquiries amid air quality worsening in the national capital and adjoining areas. The makers said they are receiving queries from Mumbai and some eastern parts of the country, alongside the New Delhi-National Capital Region (NCR), where air quality levels have also gone down substantially. Companies such as Philips, Kent RO, Xiaomi, Daikin and Havells expect a further uptick in demand in the coming days, as they anticipate air quality to be impacted by other reasons as well as from construction activities, along with rising health consciousness among consumers. Air purifiers are a relatively new, small and niche segment in the home appliances space, whose demand picks up after Diwali. However, this year has seen an early surge in sales due to a sudden surge in air pollution levels, companies said. "In the past 4-5 days, we have witnessed a 15-20 per cent increase in demand, as people anticipated the need for a