Amazon Fashion

Consumers look for quality, differentiated experiences across categories, finds a Kantar study; Amazon, Flipkart say the focus is on relationships

Amazon is also pushing its Amazon Now app aggressively to its Prime members, for which it has enlisted Big Bazaar as its delivery partner

Staking claims on the top spot in the fashion marketplace ecosystem with triple digit growth month on month, Amazon Fashion today said that it is far ahead of its main competitors in India Flipkart and its two subsidiaries Myntra and Jabong. Capitalising on its more than a million strong 'Amazon Prime' membership base, its fashion vertical has increased the assortments of products eligible for 'Prime' deliveries and service. According to the company, the move has helped in making more Prime members shop for fashion on the portal and is even helping it in increase its membership base as more people are looking for exclusive services."We are the biggest brand with the largest selection of products in the country. We continue to grow the traffic on the site and are the largest visited ecommerce destination. One out of three people who come to the site check out a fashion product. If you look at 'Prime' already a fourth of fashion deliveries are on it," Arun Sirdeshmukh, Head, Amazon ...