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Amazon Great India Sale
Demand for premium products across categories, including television, smartphones, and large appliances, dominated the Diwali season sale during the Amazon Great Indian Festival (AGIF) 2024 that commenced from September 27, a senior company official said on Saturday. Amazon India Vice President Saurabh Srivastava told PTI that the company recorded 10-times growth in Apple iPad sales and five-times growth in Samsung tablets during the Amazon Great Indian Festival (AGIF) 2024. "One clear trend that was there is premiumisation. When we look at it, whether it is televisions or fashion and beauty, gaming laptops, home and kitchen appliances, we have seen a clear trend of premiumisation. People are preferring more premium products. Again, this is not limited to just top cities," Srivastava said. He said large-screen TVs contributed to about 30 per cent of the total unit sales in the segment and there was 10-times growth in their demand on a year-over-year basis with Samsung, Xiaomi, and So
E-commerce platform Amazon on Monday announced an increase in its standard commission income rates across 20 plus sub-categories for over 50,000 content creators engaged with it. The revised structure will offer content creators 1.5x-2x increased income across a wide range of product categories, including popular choices like fashion, beauty and personal care appliances, home, kitchen, toys, and books, Amazon said. "This empowers creators to earn more during the peak shopping season and capitalise on the increased consumer demand during the Amazon Great Indian Festival (AGIF)," a company statement said. The Amazon Great Indian Festival is set to start on September 27, with 24-hour early access for Prime members. Apart from the overall increase in standard commission income rates, it has also introduced target-linked incentives of up to 10-15 per cent of revenue generated, it added. As part of the Amazon Live program, hundreds of creators will run over 1,500 live streams across ...