Amazon Prime Day Sale

Highest Prime Day participation for small businesses with over 91,000 SMB sellers from 5,900 pin codes; 62,000 SMB sellers from small towns, received orders and about 209 SMB sellers became crorepatis

Of the over 91,000 SMBs who participated at Prime Day that started at midnight on August 6, more than 62,000 sellers were from non-metro and tier-2 and tier-3 cities across India

Potential consumers can enjoy up to 70 per cent off on headphones, up to 70 per cent off on camera accessories, up to 60 per cent off on speakers and home audio

Amazon is offering up to 10 per cent instant discount on HDFC cards and credit-card EMI transactions - valid on purchased of Rs 5,000 and more

The Amazon Prime Day sale started on August 6 and will continue until August 7

While there's been no dinner on the house in the run up to the D-Day, the typical war room or the command centre has silently moved to the laptop and mobile screens of the executives coordinating the

Amazon India has announced the expansion of its warehouse network with the launch of a new specialised fulfilment center (FC) for large appliances and furniture in Ludhiana

Amazon said the sale will see over 300 new product launches from top brands like Samsung, Prestige, Fabindia, Dabur, Voltas, Godrej, Jabra, Microsoft Xbox, Adidas, Xiaomi and Boat among others

It was unclear how solid the estimates were or what the impact to Amazon ultimately would be

Many deals also have an exchange option and no-cost EMI as well

The company has seen a major uptick in Prime membership, with the numbers almost doubling in the past two years

It's a sharp contrast from the first Prime Day in 2015, when customers kvetched on social media about underwhelming offerings