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Australian Tourism
Australia has launched a new tourism campaign starring singer Kylie Minogue aiming to attract British tourists fatigued by Brexit to escape on a laid-back Down Under holiday. The three-minute advertisement, which premiered ahead of the queen's televised Christmas Day address in Britain, begins with a primly dressed Minogue apparently at Sandringham, the monarch's country home, before the set disappears to show the pop star on a beach of the same name in Australia. London-based Minogue begins by singing "This year's been tough and confusing, but progress is moving" before antipodean comedian Adam Hills jumps in with "Well, at a glacial pace". "But all of Australia loves you, and we'll never judge you," the 51-year-old former Neighbours star continues. The "Matesong" video later alludes to Brexit again with the lyrics "negotiating tricky trade deals is a shocker". Tourism Australia said the Aus$15 million ($10 million) campaign was its largest investment in the British market for mo
Tourism Australia hopes to receive around 10,000 visitors from India for the next year's Commonwealth Games in Gold Coast as it looks to co-promote sports and lesser known destinations in the Indian market.Around 260,000 Indians visited Australia last year and arrivals grew 11 per cent. Over 40 per cent of Indians travel to meet friends and relatives and destinations are limited to Melbourne and Sydney. Tourism Australia is taking steps to attract more high spending leisure and business visitors from India to the country. Arrivals from India are growing in double digits for last four years."We are hoping for around 10,000 visitors from India at the Commonwealth Games. That is our aspiration," said John O'Sullivan, managing director of Tourism Australia. The games will be held next April. This would be second big sporting event attracting Indians after cricket world cup in 2015 which attracted over 15,000 Indians.Tourism Australia is the Australian Government agency responsible ...