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German luxury carmaker Audi on Thursday said it will hike prices of its products in India by up to 2 per cent from April 1, 2026 to partially offset rise in input costs and adverse impact of currency fluctuations. The price hike will be across the model range and the ex-showroom price of models to increase up to 2 per cent, Audi India said in a statement. "Due to recent rising input costs and currency fluctuations, we are implementing a price adjustment of up to 2 per cent effective from April 1, 2026. We remain committed to minimising the impact of the price hike on our customers," Audi India Brand Director, Balbir Singh Dhillon said. Audi India currently sells a range of luxury cars and SUVs ranging from Q3 SUV to SUV RSQ8 priced between Rs 43.23 lakh and Rs 2.34 crore.
There is a need to relax criteria for India's PLI scheme for automobiles to enable electric vehicle start-ups to benefit and contribute to the country's green mobility journey, according to Euler Motors Founder & CEO Saurav Kumar. The high ceiling for revenue and investments outlined in the PLI for the auto sector has meant that a company like Euler Motors, despite being among the top players in the electric small trucks and three-wheeler cargo segment, has not been able to participate in the scheme, Kumar told PTI in an interview. As per the eligibility criteria of the auto PLI scheme, an OEM must have a minimum global group revenue of Rs 10,000 crore and invest in fixed assets worth Rs 3,000 crore. "That unfortunately did not incentivise start-ups like us who are equally investing in this space and pushing the technology and R&D at the forefront," he lamented. In terms of products, Euler Motors has both electric four-wheeler and three-wheeler commercial cargo vehicles, which