Balaji Wafers

According to Bizom, four out of six categories tracked are witnessing downtrading in rural markets, while five of six in urban markets have also seen a similar trend.

Experts say that this is the best time for a small brand to aim big, but warn that Balaji has two big challenges to contend with

It is the snack maker's third plant and first outside Gujarat set up at a project cost of Rs 400 crore