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FutureBrand, a London-based design and branding consultancy firm will rework Air India's identity as the carrier aspires to compete against Emirates and Singapore Airlines
Futurebrands has earlier worked on rebranding the American Airlines and luxury auto brand Bentley
Nearly 4,000 luxury cars like Porsches, Lamborghinis, Bentleys and VW -- along with several high-end electric vehicles -- have sunk aboard a cargo ship in the Atlantic that caught fire last month.
The cuts at the Volkswagen-owned brand are expected to be announced on Friday, according to the report
The first cars will arrive in showrooms in May 2017
According to reports, company has allotted only 20 units of the Bentayga SUV for the Indian market