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German automotive group BMW on Thursday reported record sales of its luxury cars and motorcycles in India at 22,940 units in 2023. The automaker sold a total of 14,172 units across BMW and MINI brands last year. It also retailed 8,768 units of motorcycle (BMW Motorrad) in 2023. The company's sales rose by 19 per cent last year as compared to 19,263 units in 2022. "2023 has been a record-breaking milestone year for BMW Group India. All three brands 'BMW, MINI and BMW Motorrad' have delivered their highest-ever sales," BMW Group India President Vikram Pawah told reporters here. He noted that the company has successfully retained its leadership in the electric luxury car segment for the second consecutive year. "We continue to set the pace in the Indian electric luxury vehicle market with the most diverse and innovative product range, designed to cater to diverse customer needs," Pahwa said. The BMW iX is the highest-selling luxury electric vehicle in India, he stated. On the sales
The company currently has an order book of about 2,000 cars and 1,000 motorcycles
BMW Motorrad on Friday launched G 310 RR bike in India with price starting at Rs 2.85 lakh (ex-showroom). The two-wheeler arm of German luxury carmaker BMW introduced the model in two trims -- G 310 RR and G 310 RR Style Sport priced at Rs 2.85 lakh and Rs 2.99 lakh respectively. "In just under five years, the G 310 R and G 310 GS have become immensely popular and are in high demand all over the world. The introduction of a third member further diversifies the G 310 range," BMW Motorrad Head of Region Asia, China, Pacific & Africa Markus Mueller-Zambre said at the event. The company is glad to launch the bike first in India which is one of the fastest growing markets for BMW Motorrad, he added. The G 310 RR comes with a 313-cc engine enabling it to accelerate from 0 60 km/hr in just 2.9 seconds. For adaptation to varied conditions, the 310 RR is fitted with four modes as standard - Track, Urban, Rain and Sport. BMW Group India President Vikram Pawah said the 310 RR is the ...
The German auto major had appointed Singh as head of India operations with effect from August 1, 2019
As a first step to bring motorcycles to a broader audience, the Munich-based carmaker will start a pilot in May allowing people to rent bikes via an app from dealers for a few days at a time