Brand Ambassadors

Dhoni's leadership has been credited for attracting top-tier sponsors and maintaining CSK's mass fan following

While the endorsement stars are aligning for Bumrah, other bowlers in the unit await their due

Brand experts think that the people (brand management consultants Anant Arora and Indranil Blah) who are managing Pant will definitely hike his price

There's little doubt that the Gulf nations' strategic investments in sports has bolstered their economies and provided a fillip to tourism. But there is another side to it

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At present, badminton Olympian P V Sindhu, Indian woman cricketer Shafali Verma, and tennis player Sumit Nagal are acting as brand endorsers for Bank of Baroda

Leading French cosmetic maker L'Oreal Paris on Tuesday said it has roped in Bollywood actress Alia Bhatt as its new global brand ambassador. With this, Bhatt joins the brand's diverse roster of L'Oreal brand ambassadors like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others. She will star in the French beauty brand's campaigns, starting in September 2024, said a L'Oreal statement. Bhatt embodies the core values of L'Oreal Paris, representing inclusivity and empowerment, sharing the transformative power of self-belief with women all over the world, it said. L'Oreal Paris Global President Delphine Viguier-Hovasse said: "I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. "Her commitment to care for people and the planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L'Oreal

Basmati rice exporter GRM Overseas on Wednesday said it has appointed Bollywood actor Salman Khan as its brand ambassador for basmati rice and wheat flour. GRM Overseas Managing Director Atul Garg said Khan's mass appeal and fan base align with the company's 10X brand range of basmati rice and 10x Shakti range of wheat flour. "I'm excited to partner with GRM, a brand that shares my belief in the importance of quality and authenticity," Khan said in a statement. The partnership aims to leverage Khan's iconic status to strengthen GRM's brand presence and connect with consumers globally, the company said. Founded in 1974, GRM Overseas exports premium basmati rice to over 42 countries and has expanded from a rice manufacturing and trading house to a consumer staples organization. The company said it plans to use Khan's influence to inspire consumers to make healthier food choices and join a movement prioritising sustainability and empowerment. GRM Overseas is listed on both National

Recognition and recall are the essential qualifications of fame, hence the basics for any celebrity endorsement. Most Olympic medallists actually fail that basic but essential test itself

French automaker Citroen on Friday said it has roped in former India cricket captain Mahendra Singh Dhoni as its brand ambassador in India. Dhoni will mark his debut innings with Citroen in a campaign that will soon go live, the company said in a statement. "We believe that our association with one of India's finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand's ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection," Citroen India Brand Director Shishir Mishra said. On his association with Citroen, Dhoni said, "The brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroen's philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me.

Olympic and world championships gold medal-winning javelin thrower Neeraj Chopra has been roped in as the sporting ambassador of Swiss luxury brand for watches OMEGA, which is also the Official Timekeeper for this year's Paris Olympics. The star Indian athlete was invited to the OMEGA boutique in Doha, ahead of his participation at the first leg of Diamond League on Friday. Speaking on the partnership, Chopra said, "I am very excited to be a part of such an iconic brand that plays such a huge role in timekeeping at the Olympic Games. I am looking forward to a great association with OMEGA and the upcoming spectacle in Paris." Chopra is the first Asian athlete to win an Olympic gold medal in javelin and the first Asian to win gold in his event at the World Championship. OMEGA has been the Official Timekeeper at almost every Olympic Games since 1932. Paris 2024 will mark OMEGA's 31st occasion as Official Timekeeper of the Games. After competing in the Diamond League, Chopra will head

UNICEF India on Saturday announced Bollywood star Kareena Kapoor Khan as its new National Ambassador. The "Crew" star, who has been associated with UNICEF India since 2014, will support the not-for-profit organisation in furthering every child's right to early childhood development, health, education and gender equality, a press release said. Kareena had earlier served as a Celebrity Advocate for UNICEF India. There are few things as important as the rights of children, the future generation of this world. I am honoured to continue my association with UNICEF now as India's National Ambassador," the 43-year-old actor said in a statement. "I will strive to use my voice and influence for vulnerable children and their rights, especially around early childhood, education and gender equality. For every child deserves a childhood, a fair chance, a future," she added. Besides Kareena, UNICEF India has also appointed its first-ever Youth Advocates, who are peer leaders and champions on iss

The top three to garner attention after the second season of WPL include Smriti Mandhana, Shefali Verma and Jemimah Rodrigues

The country's largest lender State Bank of India (SBI) on Sunday announced its collaboration with cricketing legend Mahendra Singh Dhoni as its official brand ambassador. As the brand ambassador of SBI, Dhoni will play a pivotal role in various marketing and promotional campaigns, the bank said in a statement. His remarkable capacity to maintain composure in stressful situations and his renowned ability for clear thinking and rapid decision-making under duress makes him the ideal choice that resonates with SBI to connect with its customers and stakeholders across the country, it added. This association symbolises the bank's commitment to forging deeper connections with its customers, reflecting the values of reliability and leadership, it said. SBI Chairman Dinesh Khara said, "Dhoni's association with SBI as a satisfied customer makes him a perfect embodiment of our brand's ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with

JioMart has onboarded Reliance-owned brands including Urban Ladder, Reliance Trends, Reliance Jewels, Hamleys among others further augment the selection on the platform

The National Commission found no merit in Bhullar's claim that mental tension had affected his performance since he had performed well on the first day

What does that say about the course it wants to take?

Infosys has been engaged with tennis for over eight years, serving as the digital innovation partner for prestigious events

Zupee also announced its campaign 'India Ka Apna Game' to celebrate the popularity of Ludo