Brand Building

Company says it will use money for brand building, research, and bolstering its offline presence

The maharaja was created at a time when the airline had a very small marketing budget

Sengol became one of the most recognised Tamil words in India last month. Marketers can still only dream of such ubiquity for the symbols they lovingly create

One simple reason why companies acquire brands (and businesses) is because that is an easy way to show growth. But the cost can be huge

Starbucks co-founder Zev Siegl, who was on a visit to India to attend Global Investors Meet in Bengaluru, was seen at a restaurant enjoying filter coffee and masala dosa

Indian company says it will use partnership for investments in brand building and, expanding distribution

Company says has avoided comparative advertising after HC order, kits can be used to check pH value of soaps; verdict of ongoing court battle on Tuesday

To cater to the rising trafiic from smaller towns, CEO said Housing.com has been launched in Hindi and the platform will soon be available in other regional languages

Patanjali is now recognised as an aggressive brand, with a turnover of Rs 100 billion and counting

Brand building tools were pretty simple in the India of the 50s, 60s and 70s

Strong brands must go beyond product design and communication

The three S's are a necessary condition for brand building in the packaged foods industry

Data shows that shoppers are increasingly looking for clothes made of higher-quality materials or they're keeping their existing clothes longer