Brand Endorsements

Brands ranging from information technology, education technology apps, coaching classes, banks, and fintech companies are expected to rush to sign him on as a brand ambassador

At present, badminton Olympian P V Sindhu, Indian woman cricketer Shafali Verma, and tennis player Sumit Nagal are acting as brand endorsers for Bank of Baroda

Top court asked FSSAI and the Ministry of Consumer Affairs, Food and Public Distribution to file affidavits on action taken by CCPA against false or misleading ads in food and health sector

In the World Cup 2023, Shami has picked up 23 wickets in six matches, including three five-wicket hauls

Brand experts suggest that a majority of the medallists might fail to gain long-term visibility and recognition

In 2017, Byju's signed Shah Rukh Khan for an annual payment of around Rs 4 crore

Despite the belief that cricketers have a shorter shelf life when it comes to brand endorsements, Tendulkar currently promotes 15 brands

He has had a few match-winning knocks recently but gets more ad deals than teammates performing better

Roger Federer has decided to quit tennis after a successful career of 24 years. He not only clinched 20 grand slams, but also a list of brand endorsements. A peek into the financial side of the legend

When is it time to change your celebrity? When the incumbent is visibly starting to show a downward spiral? Well, that's too simplistic. And obvious

RCB captain Virat Kohli was just behind Dhoni with a CELEBAR score of 69

Former Indian cricketer Sachin Tendulkar has joined pre-owned car retailing platform Spinny as a strategic investor and lead brand endorser.

Sharma is calm like Dhoni, and tactically as astute. But his brand attributes will be tricky to develop

Two very newsworthy happenings over the last week, linked to celebrity endorsements, have opened up a very interesting debate on loyalty

Ad rates for upcoming India-England series up 10-15%

Bhatt earned her Bollywood spurs with a string of hits through 2018 and 2019 and currently endorses brands worth $45.8 million

Curiosity about the relationship between the two actors has translated into advertiser interest. But will it last?

Consumer protection rules, tight advertising budgets are making brands wary of each other

What lies behind the concern among endorsers over brands they promote and how will it impact both?

Cricketer Virat Kohli is currently the highest grosser in endorsement deals