Branding Of Products

The Delhi High Court on Friday sought the Centre's stand on a petition seeking action against the alleged misbranding of Patanjali's "Divya Dant Manjan" as a vegetarian product. The petitioner's counsel claimed that though the dental care product was being sold with a "green dot", symbolising that it was a vegetarian commodity, it contains fish extract, a non-vegetarian ingredient. Justice Sanjeev Narula issued notice to the Centre, the Food Safety and Standards Authority of India (FSSAI) as well as Patanjali, Divya Pharmacy, Yoga guru Ramdev and other related parties on the petition by lawyer Yatin Sharma. The law does not mandate declaration of a "drug" as vegetarian or non-vegetarian but the packaging of "Divya Dant Manjan" wrongly carries a "green dot", which qualifies as "misbranding" under the Drugs and Cosmetics Act, the petitioner's counsel argued. The matter would be heard next in November. Represented by advocates Swapnil Chaudhary and Prashant Gupta, the petitioner stat

The national capital region transport corporation (NCRTC) has invited bids for exclusive semi-naming and co-branding rights for its five stations on the Delhi-Ghaziabad-Meerut RRTS corridor, a statement said on Friday. The five stations for which the semi-naming/co-branding rights are available are Duhai, Murad Nagar, Modi Nagar South, Modi Nagar North and Meerut South, it said. This initiative aims to enhance passenger experience and convenience while generating Non-Fare Box Revenue to support the operational costs of the RRTS Corridor. Brands awarded these rights will have the opportunity to prefix or suffix their names to station names, incorporate their brand colours on station walls, hoardings and entry/exit points, and utilise both bare and built-up retail spaces, the statement said. The branding will extend to station interiors at the concourse and platform levels, as well as exteriors, including columns and piers on both sides of the station, providing visibility to road ..

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