Brands Advertising

Now they could bring fines for companies and bans for celebrities endorsing tobacco and liquor ads deemed misleading, according to the top civil servant for consumer affairs

The ASCI has asked advertisers and broadcasters to avoid releasing advertisements between June 18 and July 9 until the SC provides clarity on the self-declaration certificate (SDC) mandate

Cultural diversity is missing from the country's advertising, a report by the industry's self-regulatory body ASCI and a UN body said on Tuesday. The report said that less than one per cent of promotional campaigns feature persons belonging to lesbian, gay, bisexual, transgender, queer and intersex (LGBTQI) community as well as disabled, while only 4 per cent campaigns show people aged above 65. The study by Kantar on behalf of Advertising Standards Council of India (ASCI) and UN Women Convened Unstereotype Alliance scrutinised over 261 ads in 13 languages, and mapped them on dimensions of age, gender, sexual orientation, race/ethnicity, physical appearance, social class, disabilities, and religion. "Ads that are stuck in stereotypical depictions are missing a trick in connecting with India's diverse consumer base," ASCI's chief executive and secretary general Manisha Kapoor said, adding progressive advertising works better for society and for brands. With 45 per cent of ...

Rohit Kumar Singh said that there is a pressing need to halt the proliferation of surrogate ads across industries in India

Ad and other revenues increased 7 per cent in the fourth quarter, compared with a 19 per cent growth in the previous quarter

Leading labels from diverse industries such as Coca-Cola, MRF, Royal Stag, Meta and Booking.com are running ad and marketing campaigns with catchy phrases

Some investments by celebs in 2023

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

The ministry has also increased the number of price monitoring centres from 175 to 283

Expert panel to offer non-binding advice, for a fee, at pre-production stage on advertising claims and depictions

The world's top-100 brands could see a whopping $223 billion getting wiped off their brand value due to data breach, according to a report.

If applied well, this simple four-step formula can help you revive the falling fortunes of any brand

Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament's organisers and partners

With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: Facebook-BCG

From immunity-boosting capabilities to talking up local credentials, rapidly evolving taglines reflect changing advertising narratives

Celebrity couples to TikTok stars, disinfectants and cleaning agents are turning every famous face on the block to add gloss and sparkle to their brands

The industry is at the cusp of a transformation, according to an EY report that came out in the early weeks of the Covid-19 onslaught

Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation

"Meetha" of course took chocolate into the everyday life through some beautiful occasion-based storytelling

Most brands, except those in the hygiene category, have largely gone into self imposed quarantine as far as advertising is concerned