Brandworld

Over a year since the company acquired Complan, Glucon-D and Nycil, it is redrawing the marketing formula around its newly acquired brands

By tweaking the product and finding a famous face to endorse it, brands are ratcheting up the numbers

As another home-grown success sells internationally, Bharat Bambawale looks at what lies in store for Indian brands and the big lessons for marketers

Entry of lighting majors has largely seen personal care companies dominate the space