Cannes Ad Fest

One of the final few main Competition titles to premiere at the 77th Cannes Film Festival, Payal Kapadia's "All We Imagine as Light" has instantly emerged as a frontrunner for the Palme d'Or. No Indian female director has ever competed for Cannes' top prize nor has any filmmaker from the country bagged the coveted award. Universally applauded by critics at the festival due to end later today, the spellbinding, magnificently crafted drama about three women finding their way into and out of Mumbai, a city with which they have very tenuous relationships, has put India on the threshold of history. Kapadia, flanked by her four principal actors, Kani Kusruti, Divya Prabha, Hridhu Haroon and Chhaya Kadam, cinematographer Ranabir Das and producers Thomas Hakim of Petit Chaos and Zico Maitra of Chalk and Cheese, addressed critics at the festival's press conference hall on Friday morning. Critics have heaped unstinted press on the film. BBC described "All We Imagine as Light" as universal an

In a Q&A, Subhash Kamath, the chairman of Advertising Standards Council of India (ASCI) highlights the challenges and opportunities that lie ahead for the council

Where is India's SUV market headed? Why Cannes Ad fest 2022 was India's '1983 moment'? How market uncertainty will impact India Inc's fund-raise plans? What is data anonymisation? Answers here

Cricketer Kris Srikkanth had said winning the 1983 world cup was 'independence day for cricket in India'. Indian advertising also had its '1983 moment' at the Cannes Ad fest 2022. How was it achieved?

With five Grand Prixs among the 47, Indian agencies had their best outing ever at the week-long Cannes Ad fest 2022. Experts point to a healthy mix of tech and creativity that worked for the winners

In all, India has a total of seven shortlisted entries in the race for metals on Friday, including one in the glass lions segment, three in sustainable development goals and three in the film lion cat

But Cannes doesn't only celebrate big brands, it's about ideas and action

A tale of two advertisers at Cannes

At a broader level, Cannes is a reflection of the ad industry and the churn it is undergoing

Some of the other contenders for metals from India include Wunderman Thompson's Blink campaign and Ogilvy's work for Hindustan Unilever's Hamam soap

Record score, but quality of digital ads is still the missing link

India sent 1,300 entries last year to Cannes Ad Fest, number was down to 1,200 entries this year

For several years now, Cannes Lions made a sincere effort to bridge the gender gap in advertising

There is a shift to solve problem, to take on a challenge or issue and address it head-on

India currently has a total of 28 shortlists in categories such as design and entertainment

Getting the community of truck drivers to change its behaviour was the campaign's biggest challenge

The campaign has helped set up a rehabilitation centre in New Delhi for acid attack survivors

The 'Last Words' campaign won two golds and one silver at the just concluded Cannes Ad Fest