Cola Brands

Is the revival of iconic brands driven only by nostalgia?

Brands like Campa Cola, Chetak and Yezdi remind us of simpler times - when we were not spoilt by choices. Companies are now trying to revive these classic brands. Will the nostalgia turn into sales?

Cola brands hope to drive recall and appeal for new labels

Cola brands have to keep the unique positioning intact to avoid over-reliance on celebrity endorsers

Global majors Coke and Pepsi are going all out to stock up their health and nutrition bouquet