Croma

Apple is in talks with Tata-owned Infiniti Retail, which runs Croma stores, to open the Apple stores spreading across 500 to 600 sq ft

All three cameras in the GoPro Hero 11 Black series will be available offline and online on Amazon, Flipkart, Croma, Reliance Digital and Vijay Sales

As per Croma's 'Unboxed Summer 2022' report, sales of refrigerators have shot up more than 100 per cent over 2021, while those of air conditioners (ACs) jumped by three times

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Tata Group-owned electronics store chain Croma has entered into a partnership with Amazon to launch a new range of smart TVs with built-in Fire device

Most categories looking to capitalise on out-of-home momentum

Convenience and comfort of ordering from homes apart from discounts pushing people to choose e-commerce over offline

To boost revenue and pare costs, Croma will work with other Tata cos like Tanishq, Starbucks, Westside to set up individual stores in common premises. It also plans to raise count of franchisee stores

 For Croma, the objective has been to use online channels to lure the customer offline where there is a greater chance of cross-selling products or nudging consumers into a premium buy

The shift in communication and targeting strategy has been accompanied by a complete overhaul of Croma stores

Big electronics retailers are shutting stores and turning price warriors to keep their brands alive

The retail chain's growing strength lies in a mix of exclusive ties with brands and strong in-house offerings

The company would consider to foray into tier II & III places once the GST is rolled out

Croma has about 96 stores in most major metros and a few smaller cities in Gujarat and Maharashtra; it plans to grow within these locations