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Manish Singhal talks about how did an unknown company from Indore force the Big Four (Star, Sony, Zee, and Viacom18) out of their top spots in general entertainment
First serious competitor to Dangal's dominance of Hindi audiences is here - Shemaroo
Content as well as absence of key competitors has helped the channel maintain leadership in urban and rural markets
At Rs 7,000 crore, the Hindi GEC market is the largest slice of the Rs 30,500-crore television (TV) ad pie