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Data-driven Brands

The unorganised segment has dominated the Indian retail sector and in 2019, the segment commanded as much as 85 per cent of the market, show-casing the significant potential for digitalisation

Updated On: 16 Sep 2020 | 10:40 PM IST

As 2017 draws to a close, data driven brands are using their storytelling skills to get more personal and familiar with their customers

Updated On: 22 Dec 2017 | 4:21 AM IST