Decathlon

Aims to take local sourcing up to 85% by 2026 from 68% currently

French sports retailer Decathlon on Wednesday said it will invest 100 million euros (around Rs 933 crore) in India, its one of the fastest growing markets, in the next five years to expand retail footprint and manufacturing operations. The company expects its business to become double in next three to five years, said Decathlon India CEO Sankar Chaterjee. The company plans to have a network of 190 stores, having presence in over 90 stores in next 5 years as part of its expansion, he added. Besides, a handful of this would also be spent on enhancing the digital channel as per the omni-channel approach of the company. Decathlon will expand its manufacturing operations and increase sourcing from india for the local market and its global operations. Currently 68 per cent of the goods sold in India are locally produced. Besides, 8 per cent of Decathlon's global product range are also met through India manufacturing. "We are aiming to take the domestic manufacturing for Decathlon India

The retailer, which entered India in 2009, sells a host of sports accessories ranging from footballs and yoga mats to bicycles and exercise equipment

Reliance is in talks to lease 8,000-10,000 sq ft space across malls and high streets in top cities for the new venture. The name of the new brand has not been disclosed yet

French sports retailer Decathlon is accelerating its investments to ramp up production and enhance its retail presence further in India, one of its "most important" global markets, its Global CEO Barbara Martin Coppola has said. Decathlon expects to continue its "high growth rate" from the Indian market, which is also emerging as an important manufacturing hub for the sports retailer, from where it currently exports around 65 per cent of production to global markets, she added. For Decathlon, India is currently among the top ten global markets, growing "twice the rate" of others, where it entered in 2009 and now operates a network of 129 stores, she said. Coppola said she is "really impressed" with the evolution of the sports culture in India, especially among the middle class, which is gradually getting engaged in different kinds of sports, amid a rise in their income level with the growth of the economy. "We see a real appetite for overall sports consumption, people wanting to tr

India is a "big priority" market for Decathlon, and the French sports retailer expects the country to be among its top five global markets within the next five years, helped by expansion of store network and increased local sourcing, according to a top company official. Decathlon, as part of its growth plans, will add 10 new stores every year in India, while accelerating online sales and also increasing local sourcing to over 90 per cent in the next five years from the current average of 60 per cent, its Chief Retail & Countries Officer Steve Dykes said. This move would help Decathlon become more competitive in the fast-growing Indian sports and athleisure segment and increase exports to global markets from its Indian manufacturing facility, he said. India "is a top priority for us. We have five countries, which we call as leapfrog jump countries and one of them is India," Dykes said, while speaking at a Decathlon global event here. For Decathlon, India is already among the top ...

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