Digital Brand

Negativity, tension, and conflict are becoming popular strategies for boosting a brand's value, despite the emotional manipulation involved

In 2024, lettering is set to take a bold leap, blending tradition with innovation and creative freedom

Can the brand, perceived as elitist, play the volume game in India?

Firm has seen share of its e-commerce sales within domestic FMCG business rise to 8% from 5% in one year, thanks to the restricted lifestyle of people

With the creative ecosystem being overhauled in a lockdown, GSK Consumer refurbishes the digital branding toolkit

A differentiated branding and communication strategy is the order of the day