Digital Consumer

Concerned over rising online gaming addiction among youngsters, the government will undertake a research study to better understand the issues, curb impulsive behaviour and promote healthy digital habits. The study, to be piloted by the Ministry of Consumer Affairs, will identify the factors resulting in excessive consumption of online content, and prepare a framework to "predict, alert, and intervene with appropriate coping mechanisms". According to an official statement, the Department of Consumer Affairs in collaboration with the National Institute of Mental Health and Neurosciences (NIMHANS) Bangalore "proposes to undertake a research on the disruptive impulse control behavioural patterns of digital consumption that may cause vulnerabilities." A meeting was held on Monday under the chairmanship of Rohit Kumar Singh, Secretary, Department of Consumer Affairs. The meeting was attended by Anupam Mishra, Joint Secretary, Department of Consumer Affairs, Pratima Murthy, Director NIMHA

"Consumer value (on ONDC) will be dramatically different and superior to current e-commerce platforms," he said

New strategy caps maximum discount at Rs 100 per order, compared to the earlier limit of Rs 125

Consumer appliances start-ups will use the financing to strengthen manufacturing, develop new products

Govt-owned network starts in Bengaluru with online grocery, restaurant orders

Shopsy, which competes with players such Meesho, DealShare, BulBul, GlowRoad, Mall91, and simsim is on track to enable over 25 million online entrepreneurs by 2023.

Pankhuri is a platform for women in India to network, learn and shop through live streaming, chat, and cohort-based sessions

Data allows you to map, target and deliver relevant content says K V Sridhar, founder and chief creative officer at HyperCollective.

Brands scouring digital highways for a wider retail footprint need to focus on local language user engagement

Kakoli Chakraborty looks at some of the most anticipated ones slated to release next year

This marathon season kicks off with the Delhi Half Marathon tomorrow