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E-commerce Festive Sales
Fashion segment and electronics driven by quick commerce platforms in major cities Delhi, Mumbai, and Bangalore
From September 26 to 28, online retailers experienced approximately a 26 per cent increase in sales compared to the previous year, amounting to around Rs 26,500 crore
Flipkart recorded 330 mn user visits during Early Access and Day 1 combined, during The Big Billion Days (TBBD) 2024 sale event. Another e-commerce firm Meesho said it achieved 100 per cent increase
India's festive season, which stretches from Onam to Diwali and includes Navratri, Durga Puja, and Dussehra, is the country's largest consumption period, contributing to 20-30% of annual sales
The festive season - which begins on August 19 with Raksha Bandhan through to Christmas and the New Year - is likely to see a boost in consumer spending, leading to a surge in temporary hires
The service has been launched across areas such as HSR Layout, Gunjur, Bellandur, and Kadubeesanahalli
The growth of e-commerce during the sale period was supported by attractive deals and nationwide marketing campaigns done by leading marketplaces, the report said
Marketplaces like Flipkart and Amazon India earn a major chunk of their yearly gross sales in the festive period which usually lasts for a month
This is 18-20 per cent higher than last year and will be driven by about 140 million shoppers who are expected to be transacting online at least once during this festive month
This is about 25 per cent year-over-year growth as compared to festive sale month of CY2021
This comes on the back of tie-ups between e-commerce companies and Indian Railways, and expansion of fulfillment centres which has enabled increased storage and quicker deliveries
The numbers come amid preparations for Amazon's month-long flagship sale event The Great Indian Festival (TGIF), which starts on September 23
The ramp-up includes the addition of over 6,300 personnel to fulfil demand across first- and mid-mile delivery and 3,000 personnel to cater to last-mile delivery
The massive growth in festive sales will further push the overall online retail GMV (gross merchandise value), which stood at $52 billion in 2021, to grow by 30 per cent to reach $68 billion in 2022
Planning your expenses and comparing offers is a good way to start; use your plastic wisely and don't buy every claim the manufacturer tries to sell you
RedSeer claimed that it has been seen that Flipkart Group emerged as the leader during the festive sales with an impressive 64 per cent market share
E-commerce firms are on track to achieve $4.8 billion gross merchandise value
E-commerce and luxury fashion brands are witnessing bumper sales especially from the tier 2 and 3 cities, keeping their cash registers ringing
Amazon's Great Indian Festival starts from October 17. Prime members will get early access starting tomorrow, October 16. Flipkart's Big Billion Days' sale starts from October 16-21
Amazon, Snapdeal are yet to announce dates, but Flipkart has revealed about the format and likely offers